Home Consumer and Retail Food and Beverage Tortilla Market to 2027

Tortilla Market to 2027

Publisher: The Insight Partners
Publication Date: January, 2020
Consumer and Retail / Food and Beverage
Pages: 172
Delivery Format: PDF

Global Analysis and Forecasts By Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Others)

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The global tortilla market accounted for US$ 37,865.2 Mn in 2018 and is expected to grow at a CAGR of 5.2% during the forecast period 2019 - 2027, to account to US$ 59,444.8 Mn by 2027. Tortilla is a thin and flat bread made up of wheat and corn. Different types of tortillas are available in the market including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with tortilla is expected to fuel the market growth. Different types of tortillas are quite popular in North America and European countries mainly in the US, Italy and Mexico. An uncooked corn tortilla which is made with nixtamalized corn at 46% hydration consists of 45% carbohydrates, 3% fat, and 6% protein (table). In a 100-gram amount, a raw corn tortilla supplies 218 calories and it is a rich source of (20% or higher of the Daily Value,) phosphorus (45% Daily Value) magnesium (20% DV). It is a moderate source of (10-19% DV) of vitamin B6, niacin, manganese, and zinc. Due to these nutritional properties, tortillas are quite famous among the consumers.

Based on source, the tortilla market is categorized into the wheat and corn. The corn-based tortilla segment is dominating the tortilla market. The corn tortilla is the traditional form of a tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat and low in sodium and contain calcium, potassium and fiber. Fiber is essential for digestion and cardiac health, while magnesium plays an important role in your brain, heart and muscle. The corn tortilla gains more popularity over the wheat and the other multigrain tortilla because they contains gluten, which is a type of protein that some people are allergic to. As, corn is gluten-free and thus non-allergic in nature, consumers are consuming corn tortilla which are available in the market as in different like corn chip, corn taco, etc.

High nutritive properties associated with tortilla is driving this market. Both the wheat-based and corn-based tortilla are available in the market. But corn-based tortilla is more popular among the consumers, due to the properties associated with it. In a 100-gram amount, a raw corn tortilla supplies 218 calories and is a rich source of (20% or higher of the Daily Value (DV)) phosphorus (45% DV) and magnesium (20% DV). It is a moderate source of (10-19% DV) of vitamin B6, niacin, manganese, and zinc. Corn tortillas are the base for many traditional Mexican dishes, such as tacos, tostadas, enchiladas, flautas, quesadillas, chilaquiles, and tortilla soup. Warmed corn tortillas are often served as an accompaniment to stews, soups, grilled meats, and other dishes. Corn tortillas are also deeply fried to make crispy tortilla chips. In the US, wheat flour tortillas are often used for burritos and quesadillas.

Some of the players present in global tortilla market are GRUMA, S.A.B. de C.V, PepsiCo Inc., Easy Foods Inc., La Tortilla Factory, Liven, S.A., Ole Mexican Foods Inc., Catallia Mexican Foods, Aranda’s Tortilla Company, Inc., Arevalo Tortilleria, Inc., Azteca Foods, Inc., and among others. These players are influencing the growth of the tortilla market.

The overall global tortilla market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the tortilla market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the tortilla market.

Reasons to buy this report:
• Highlights key business priorities in order to assist companies to realign their business strategies.

• The key findings and recommendations highlight crucial progressive industry trends in the global tortilla market, thereby allowing players to develop effective long term strategies.

• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

• Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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