Growth Opportunities in the Global Online Advertising Market

Annual revenue in the global online advertising market is forecast to reach an estimated $139.8 billion in 2018 with a CAGR of 7.3% during 2013-2018. The glob

al online advertising market witnessed a CAGR of 12.4% during 2007-2012 as revenue reached $91.6 billion in 2012. The top three and top five players of the industry accounted for 64% and 69% of global revenue, respectively, in 2012. There is a medium degree of competition in the industry due to its moderate to high threat of substitutes and moderate buyers’ power.

Lucintel's report also focuses on the industry’s key drivers. The online advertising media industry is bolstered by economic growth, mobile advertising, mobile subscribers’ base, and the growing online distribution of music and films. Evolving consumer behavior and the migration of users to digital media are also key drivers of this industry.

A total of 48 figures / charts and 12 tables are provided in this report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of the online advertising market  report, download the report brochure.

Lucintel analyzes the major challenges of the industry. Social networking has changed the way online advertising is done. Lack of language skills and illiteracy are major challenges for this industry. The media market has undergone structural changes that have forced changes in advertisement presentation and content. Internet regulation has also affected media profitability.

The study provides up-to-date information on the market share, profit margins, and capabilities of the leaders. The report can help current manufacturers realistically assess their strategies vis-a-vis leading competitors and benefits executives with strategic competitor information, data analysis, and insight, critical to the development and implementation of effective marketing and sales plans.

Search advertising is expected to be the fastest-growing sector with the increasing usage of search engines.

This comprehensive guide from Lucintel provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market’s potential. This report will save Lucintel clients hundreds of hours in personal research time on a global market and it offers significant benefits in expanding business opportunities throughout the global online advertising market analysis. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.

Some of the features of Growth Opportunities in the Global Online Advertising Market report are:

 

Table of Contents

1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions

List of Figures

Chapter 3. Industry Overview

Figure 3.1: External forces shaping global online advertising industry

Chapter 4. Global Macroeconomic Overview

Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend

Chapter 5. Industry Trends

Figure 5.1: Global online advertising industry annual trend 2007-12 (US $B)
Figure 5.2: Global online advertising industry regional trend 2007-12 (US $B)
Figure 5.3: Global online advertising industry regional trend 2007-12 (%)
Figure 5.4: Global online advertising industry segment trend 2007-12 (US $B)
Figure 5.5: Global online advertising industry segment trend 2007-12 (%)
Figure 5.6: Global online advertising industry quarterly trend 2011-12 (US $B)
Figure 5.7: Global online advertising industry profitability trend 2007-12
Figure 5.8: Global online advertising industry revenue per employee trend 2007-12
Figure 5.9: Cost structure of global online advertising industry 2007-12
Figure 5.10: Cost structure in North American online advertising industry 2007-12
Figure 5.11: Cost structure in European online advertising industry 2007-12
Figure 5.12: Cost structure in Asia Pacific online advertising industry 2007-12
Figure 5.13: Top 5 companies vs. online advertising industry gross profit & net profit analysis 2011
Figure 5.14: Cash on hand for global online advertising industry 2007-12 (US $B)
Figure 5.15: Cash on hand for global online advertising industry 2007-12 (%)
Figure 5.16: Asset for global online advertising industry 2007-12 (US $B)
Figure 5.17: Assets for global online advertising industry 2007-12 (%)
Figure 5.18: Debt for global online advertising industry 2007-12 (US $B)
Figure 5.19: Debt for global online advertising industry 2007-12 (%)
Figure 5.20: Industry shares of top players in global online advertising industry in 2007
Figure 5.21: Industry shares of top players in global online advertising industry in 2012
Figure 5.22: Global online advertising industry 2007 market share analysis
Figure 5.23: Global online advertising industry 2012 market share analysis

Chapter 6. Industry Forecasts

Figure 6.1: Global online advertising industry annual forecast 2013-18 (US $B)
Figure 6.2: Global online advertising industry quarterly forecast 2013-14 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global online advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global online advertising industry regional forecast 2012-17 (%)
Figure 6.13: Global online advertising industry segment forecast 2012-17 (US $B)
Figure 6.14: Global online advertising industry segment forecast 2012-17 (%)

Chapter 7. Emerging Trends

Figure 7.1: Global online advertising industry opportunity by region
Figure 7.2: Global online advertising industry opportunity by segment

List of Tables

Chapter 3. Industry Overview

Table 3.1: Industry parameters of global online advertising industry

Table 3.2: Relative industry attractiveness by region

Chapter 5. Industry Trends

Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset  
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline

Chapter 6. Industry Forecasts

Table 6.1: Global online advertising regional forecast growth rate
Table 6.2: Global online advertising segment forecast growth rate