Table of Contents
1 Executive Summary
2 Market Trends and Forecast Analysis from 2013 to 2024
2.1: Introduction, Background, and Classification
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3 Market Trends and Forecast Analysis from 2013 to 2024
3.1: Macroeconomic Trends and Forecast
3.2: Global Augmented Reality and Virtual Reality Market: Trends and Forecast
3.3: Global Augmented Reality and Virtual Reality Market by Technology
3.3.1 Augmented Reality Market by Technology
3.3.1.1 Marker-Based Augmented Reality
3.3.1.1.1 Passive Marker
3.3.1.1.2 Active Marker
3.3.1.2 Markerless Augmented Reality
3.3.1.2.1 Model-Based Tracking
3.3.1.2.2 Image-Based Processing
3.3.2 Virtual Reality Market by Technology
3.3.2.1 Nonimmersive
3.3.2.2 Semi- and Fully Immersive
3.4: Global Augmented Reality and Virtual Reality Market by Device Type
3.4.1 Augmented Reality Market by Device Type
3.4.1.1 Head-Mounted Display (HMD)
3.4.1.2 Head-Up Display (HUD)
3.4.1.3 Handheld Device
3.4.2 Virtual Reality Market by Device Type
3.4.2.1 Head-Mounted Display (HMD)
3.4.2.2 Gesture-Tracking Device
3.4.2.3 Projector and Display Wall
3.5: Global Augmented Reality and Virtual Reality Market by End Use Industry
3.5.1 Augmented Reality Market, by End Use Industry
3.5.1.1 Consumer
3.5.1.1.1 Gaming
3.5.1.1.2 Sports and Entertainment
3.5.1.2 Commercial
3.5.1.3 Tourism and Sightseeing
3.5.1.4 E- Learning
3.5.1.5 Enterprise
3.5.1.6 Healthcare
3.5.1.7 Surgery
3.5.1.8 Aerospace and Defense
3.5.1.9 Energy
3.5.1.10 Automotive
3.5.1.11 Others
3.5.2 Virtual Reality Market by End Use Industry
3.5.2.1 Consumer
3.5.2.2 Commercial
3.5.2.3 Enterprise
3.5.2.4 Healthcare
4 Market Trends and Forecast Analysis by Region
4.1 Global Augmented Reality and Virtual Reality Market by Region
4.2 North American Augmented Reality and Virtual Reality Market
4.2.1 Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.2.2 Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
4.2.3 United States Augmented Reality and Virtual Reality Market
4.2.4 Canadian Augmented Reality and Virtual Reality Market
4.2.5 Mexican Augmented Reality and Virtual Reality Market
4.3 European Augmented Reality and Virtual Reality Market
4.3.1 Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.3.2 Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
4.3.3 German Augmented Reality and Virtual Reality Market
4.3.4 Italian Augmented Reality and Virtual Reality Market
4.3.5 The UK Augmented Reality and Virtual Reality Market
4.4 APAC Augmented Reality and Virtual Reality Market
4.4.1 Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.4.2 Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
4.4.3 Chinese Augmented Reality and Virtual Reality vMarket
4.4.4 Indian Augmented Reality and Virtual Reality Market
4.4.5 Japanese Augmented Reality and Virtual Reality Market
4.5 ROW Augmented Reality and Virtual Reality Market
4.5.1 Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.5.2 Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
5 Competitor Analysis
5.1 Product Portfolio Analysis
5.2 Market Share Analysis
5.3 Operational Integration
5.4 Geographical Reach
5.5 Porter’s Five Forces Analysis
6 Growth Opportunities and Strategic Analysis
6.1 Growth Opportunity Analysis
6.1.1 Growth Opportunities for Global Augmented Reality and Virtual Reality Market by Technology
6.1.2 Growth Opportunities for Global Augmented Reality and Virtual Reality Market by Device Type
6.1.3 Growth Opportunities for Global Augmented Reality and Virtual Reality Market by End Use Industry
6.1.4 Growth Opportunities for Global Augmented Reality and Virtual Reality Market by Region
6.2 Emerging Trends in Global Augmented Reality and Virtual Reality Market
6.3 Strategic Analysis
6.3.1 New Product Development
6.3.2 Capacity Expansion of Global Augmented Reality and Virtual Reality Market
6.3.3 Mergers, Acquisitions and Joint Ventures in the Global Market
6.3.4 Certification and Licensing
7 Company Profiles of Leading Players
7.1 Google
7.2 Microsoft
7.3 Oculus VR (Facebook)
7.4 Sony
7.5 Samsung Electronics
7.6 HTC
7.7 PTC
7.8 Wikitude GmbH
7.9 Magic Leap
7.10 Osterhout Design Group.
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