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1 INTRODUCTION 28
1.1 OBJECTIVES 28
1.2 MARKET PRODUCT DEFINITION 29
1.2.1 INCLUSIONS & EXCLUSIONS 29
1.3 MARKET SCOPE 30
FIGURE 1 MARKET SEGMENTATION: IN-VEHICLE INFOTAINMENT MARKET 30
1.3.1 YEARS CONSIDERED IN THE STUDY 31
1.4 CURRENCY CONSIDERED 31
1.5 SUMMARY OF CHANGES 31
1.6 LIMITATIONS 32
1.7 STAKEHOLDERS 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
FIGURE 2 IN-VEHICLE INFOTAINMENT MARKET: RESEARCH DESIGN 33
FIGURE 3 RESEARCH METHODOLOGY MODEL 34
2.1.1 SECONDARY DATA 34
2.1.1.1 List of key secondary sources to estimate base numbers 35
2.1.1.2 List of key secondary sources for market sizing 36
2.1.1.3 key data from secondary sources 36
2.1.2 PRIMARY DATA 37
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 37
2.1.3 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 38
2.2 MARKET SIZE ESTIMATION 38
FIGURE 5 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 39
2.2.1 BOTTOM-UP APPROACH 40
FIGURE 6 BOTTOM-UP APPROACH: IN-VEHICLE INFOTAINMENT SYSTEM MARKET,
BY COMPONENT, VEHICLE TYPE & COUNTRY 40
2.2.2 TOP-DOWN APPROACH 41
FIGURE 7 TOP-DOWN APPROACH: IN-VEHICLE INFOTAINMENT SYSTEM MARKET,
BY CONNECTIVITY AND OPERATING SYSTEM 41
FIGURE 8 IN-VEHICLE INFOTAINMENT SYSTEM MARKET: RESEARCH DESIGN & METHODOLOGY 41
FIGURE 9 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY-SIDE 42
2.3 FACTOR ANALYSIS 43
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 44
FIGURE 10 DATA TRIANGULATION 44
2.5 RESEARCH ASSUMPTIONS 45
TABLE 1 ASSUMPTIONS 45
2.6 RESEARCH LIMITATIONS 45
3 EXECUTIVE SUMMARY 46
3.1 PRE- VS POST-COVID-19 SCENARIO 46
FIGURE 11 PRE- & POST-COVID-19 SCENARIO: IN-VEHICLE INFOTAINMENT MARKET SIZE, 2019–2027 (USD MILLION) 46
TABLE 2 IN-VEHICLE INFOTAINMENT SIZE: PRE- VS. POST-COVID-19 SCENARIO, 2019–2027 (USD MILLION) 47
3.2 REPORT SUMMARY 47
FIGURE 12 IN-VEHICLE INFOTAINMENT MARKET SIZE, BY COMPONENT, 2021 VS. 2027 48
4 PREMIUM INSIGHTS 50
4.1 ATTRACTIVE OPPORTUNITIES IN IN-VEHICLE INFOTAINMENT MARKET 50
FIGURE 13 GROWING DEMAND FOR ENTERTAINMENT, SAFETY & SECURITY,
AND NAVIGATION SERVICES TO DRIVE THE MARKET 50
4.2 IN-VEHICLE INFOTAINMENT MARKET, BY FORM 51
FIGURE 14 EMBEDDED FORM DOMINATES THE GLOBAL MARKET
IN 2021 (USD MILLION) 51
4.3 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT 51
FIGURE 15 INFOTAINMENT UNIT HELD LARGEST MARKET IN 2021 51
4.4 IN-VEHICLE INFOTAINMENT MARKET, BY LOCATION 52
FIGURE 16 FRONT ROW TO HOLD LARGEST MARKET DURING FORECAST PERIOD 52
4.5 IN-VEHICLE INFOTAINMENT MARKET, BY OS 52
FIGURE 17 LINUX OS HELD LARGEST MARKET IN 2021 52
4.6 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE 53
FIGURE 18 NAVIGATION SERVICE HELD LARGEST MARKET IN 2021 53
4.7 IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE 53
FIGURE 19 PASSENGER CAR TO HOLD LARGEST MARKET DURING FORECAST PERIOD 53
4.8 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY 54
FIGURE 20 3G/4G CONNECTIVITY HELD LARGEST MARKET IN 2021 54
4.9 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY TYPE 54
FIGURE 21 BEV IS EXPECTED TO ACCOUNT FOR LARGER SHARE OF MARKET BY 2027 54
4.10 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE 55
FIGURE 22 PC HELD LARGEST MARKET IN 2021 55
4.11 IN-VEHICLE INFOTAINMENT MARKET, BY REGION 55
FIGURE 23 ASIA PACIFIC IS ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE IN-VEHICLE INFOTAINMENT MARKET IN 2021 55
5 MARKET OVERVIEW 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 57
FIGURE 24 IN-VEHICLE INFOTAINMENT MARKET: MARKET DYNAMICS 57
5.2.1 DRIVERS 57
5.2.1.1 Growth in entertainment, safety & security, and navigation services 57
5.2.1.2 Increase in demand for rear seat entertainment 58
5.2.1.3 Growth of smartphone industry and use of cloud technologies 58
5.2.1.3.1 Growth of smartphone industry 58
FIGURE 25 NUMBER OF SMARTPHONES SOLD TO END USERS WORLDWIDE FROM 2017 TO 2025 59
5.2.1.3.2 Use of cloud technologies 59
5.2.2 RESTRAINTS 60
5.2.2.1 Additional cost of annual subscriptions in infotainment systems 60
5.2.2.2 Lack of seamless connectivity 60
5.2.3 OPPORTUNITIES 61
5.2.3.1 Government mandates on telematics and e-call services 61
5.2.3.2 Emergence of various technologies such as 5G and AI 61
5.2.3.2.1 5G 61
5.2.3.2.2 AI 62
5.2.4 CHALLENGES 62
5.2.4.1 Cybersecurity 62
5.3 SUPPLY CHAIN ANALYSIS 63
FIGURE 26 SUPPLY CHAIN ANALYSIS: IN-VEHICLE INFOTAINMENT MARKET 63
5.4 IN-VEHICLE INFOTAINMENT MARKET ECOSYSTEM 63
TABLE 3 ROLE OF COMPANIES IN IN-VEHICLE INFOTAINMENT MARKET ECOSYSTEM 63
5.5 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESS 65
FIGURE 27 REVENUE SHIFT FOR IN-VEHICLE INFOTAINMENT MARKET 65
5.6 REGULATORY ANALYSIS: IN-VEHICLE INFOTAINMENT MARKET 66
TABLE 4 CURRENT REGULATIONS OF VARIOUS ADAS AND CONNECTED CAR-RELATED FEATURES IN US AND EUROPE 66
5.7 AVERAGE SELLING PRICE (ASP) ANALYSIS 67
TABLE 5 AVERAGE PRICE RANGE - IN-VEHICLE INFOTAINMENT SYSTEM, BY REGION, 2020 (USD) 67
TABLE 6 AVERAGE PRICE RANGE - IN-VEHICLE INFOTAINMENT SYSTEM,
BY VEHICLE TYPE, 2020 (USD) 67
TABLE 7 AVERAGE PRICE RANGE - IN-VEHICLE INFOTAINMENT SYSTEM,
BY COMPONENT, 2020 (USD) 67
5.8 IN-VEHICLE INFOTAINMENT: TECHNOLOGY TREND 68
5.8.1 FUTURE OF HEAD-UP DISPLAYS 68
5.8.2 RATE OF INNOVATION IN CAR AUDIOS 68
5.9 IN-VEHICLE INFOTAINMENT MARKET SCENARIO 69
FIGURE 28 IN-VEHICLE INFOTAINMENT MARKET SCENARIO, 2019–2027 (USD MILLION) 69
5.9.1 REALISTIC SCENARIO 69
TABLE 8 IN-VEHICLE INFOTAINMENT MARKET (REALISTIC SCENARIO), BY REGION, 2019–2027 (USD MILLION) 70
5.9.2 LOW IMPACT SCENARIO 70
TABLE 9 IN-VEHICLE INFOTAINMENT MARKET (LOW IMPACT SCENARIO), BY REGION, 2019–2027 (USD MILLION) 70
5.9.3 HIGH IMPACT SCENARIO 71
TABLE 10 IN-VEHICLE INFOTAINMENT MARKET (HIGH IMPACT SCENARIO),
BY REGION, 2019–2027 (USD MILLION) 71
5.10 PORTER’S FIVE FORCES ANALYSIS 72
TABLE 11 PORTER’S FIVE FORCES ANALYSIS 72
FIGURE 29 PORTER’S FIVE FORCES 72
5.10.1 THREAT OF NEW ENTRANTS 73
5.10.2 THREAT OF SUBSTITUTES 73
5.10.3 BARGAINING POWER OF SUPPLIERS 73
5.10.4 BARGAINING POWER OF BUYERS 74
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 74
5.11 TRADE ANALYSIS 75
TABLE 12 IMPORT TRADE DATA FOR RADIO NAVIGATIONAL AID APPARATUS,
BY KEY COUNTRIES, 2020 (THOUSAND USD) 75
TABLE 13 EXPORT TRADE DATA FOR RADIO NAVIGATIONAL AID APPARATUS,
BY KEY COUNTRIES, 2020 (THOUSAND USD) 75
TABLE 14 IMPORT TRADE DATA, BY KEY COUNTRIES, 2020 (THOUSAND USD) 76
TABLE 15 EXPORT TRADE DATA, BY KEY COUNTRIES, 2020 (THOUSAND USD) 76
5.12 PATENT ANALYSIS 77
5.13 CASE STUDIES 82
5.13.1 DEVELOPMENT OF A MODERN IN-VEHICLE INFOTAINMENT SYSTEM 82
5.13.2 PLATFORM FOR FUTURISTIC CONNECTED CAR INFOTAINMENT DEMONSTRATION 83
5.13.3 AUTOMOTIVE HMI INFOTAINMENT SYSTEM 83
5.13.4 TIER-1 AUTOMOTIVE SOFTWARE PROVIDER CREATES SMARTER IN-CAR INFOTAINMENT SYSTEMS 84
5.13.5 DESIGN AND DEVELOPMENT OF CAR TELEMATICS PLATFORM 85
6 RECOMMENDATIONS BY MARKETSANDMARKETS 86
6.1 ASIA PACIFIC IS EXPECTED TO LEAD THE MARKET 86
6.2 KEY FOCUS AREAS: GROWING DEMAND FOR ANDROID OS 86
6.3 CONCLUSION 87
7 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT 88
7.1 INTRODUCTION 89
7.1.1 RESEARCH METHODOLOGY 89
7.1.2 ASSUMPTIONS 89
7.1.3 INDUSTRY INSIGHTS 90
FIGURE 30 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2021 VS. 2027 (USD MILLION) 90
TABLE 16 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2018–2020 (‘000 UNITS) 90
TABLE 17 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2021–2027 (‘000 UNITS) 91
TABLE 18 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2018–2020 (USD MILLION) 91
TABLE 19 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2021–2027 (USD MILLION) 91
7.2 DISPLAY UNIT/INFOTAINMENT UNIT 92
7.2.1 TECHNOLOGICAL ADVANCEMENTS TO DRIVE THE SEGMENT 92
TABLE 20 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (‘000 UNITS) 92
TABLE 21 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (‘000 UNITS) 92
TABLE 22 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (USD MILLION) 93
TABLE 23 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (USD MILLION) 93
7.3 CONTROL PANEL 93
7.3.1 AVAILABILITY OF CONTROL PANELS IN LOW & MID-SEGMENT VEHICLES TO DRIVE DEMAND 93
TABLE 24 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 94
TABLE 25 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 94
TABLE 26 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 94
TABLE 27 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 95
7.4 TELEMATICS CONTROL UNIT (TCU) 95
7.4.1 E-CALL MANDATE IN EUROPE AND SAFETY AND SECURITY REGULATIONS WORLDWIDE TO DRIVE DEMAND 95
TABLE 28 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (‘000 UNITS) 96
TABLE 29 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (‘000 UNITS) 96
TABLE 30 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (USD MILLION) 96
TABLE 31 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (USD MILLION) 97
7.5 HEAD-UP DISPLAY 97
7.5.1 PRODUCTION OF PREMIUM VEHICLES AND REDUCTION IN THE COST TO DRIVE DEMAND 97
TABLE 32 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 98
TABLE 33 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 98
TABLE 34 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 98
TABLE 35 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 99
8 IN-VEHICLE INFOTAINMENT MARKET, BY LOCATION 100
8.1 INTRODUCTION 101
8.1.1 RESEARCH METHODOLOGY 101
8.1.2 ASSUMPTIONS 101
8.1.3 INDUSTRY INSIGHTS 101
FIGURE 31 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2021 VS. 2027 (USD MILLION) 102
TABLE 36 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2018–2020 (‘000 UNITS) 102
TABLE 37 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2021–2027 (‘000 UNITS) 102
TABLE 38 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2018–2020 (USD MILLION) 103
TABLE 39 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2021–2027 (USD MILLION) 103
8.2 FRONT ROW 103
8.2.1 GROWING DEMAND FOR DRIVING SEAT ENTERTAINMENT AND INFORMATION SERVICES TO DRIVE THE SEGMENT 103
TABLE 40 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 103
TABLE 41 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 104
TABLE 42 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 104
TABLE 43 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 104
8.3 REAR ROW 105
8.3.1 INCREASING PRODUCTION OF LUXURY VEHICLES AND DEMAND FOR PASSENGER COMFORT TO DRIVE THE SEGMENT 105
TABLE 44 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 105
TABLE 45 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 105
TABLE 46 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 106
TABLE 47 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 106
9 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY 107
9.1 INTRODUCTION 108
9.1.1 RESEARCH METHODOLOGY 108
9.1.2 ASSUMPTIONS 108
9.1.3 INDUSTRY INSIGHTS 109
FIGURE 32 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY,
2019 VS. 2027 (‘000 UNITS) 109
TABLE 48 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY,
2018–2020 (‘OOO UNITS) 109
TABLE 49 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY,
2021–2027 (‘OOO UNITS) 110
9.2 3G/4G 110
9.2.1 NEW-GENERATION IN-VEHICLE INFOTAINMENT APPLICATIONS TO DRIVE THE SEGMENT 110
TABLE 50 3G/4G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘OOO UNITS) 110
TABLE 51 3G/4G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘OOO UNITS) 111
9.3 5G 111
9.3.1 5G IS THE NEXT-GENERATION TECHNOLOGY THAT WILL SET NEW BENCHMARKS IN FUTURE 111
TABLE 52 5G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘OOO UNITS) 112
TABLE 53 5G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘OOO UNITS) 112
10 IN-VEHICLE INFOTAINMENT MARKET, BY OPERATING SYSTEM 113
10.1 INTRODUCTION 114
10.1.1 RESEARCH METHODOLOGY 114
10.1.2 ASSUMPTIONS 114
10.1.3 INDUSTRY INSIGHTS 115
FIGURE 33 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM,
2021 VS. 2027 (‘000 UNITS) 115
TABLE 54 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2018–2020 (‘000 UNITS) 115
TABLE 55 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2021–2027 (‘000 UNITS) 116
TABLE 56 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2018–2020 (USD MILLION) 116
TABLE 57 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2021–2027 (USD MILLION) 116
10.2 LINUX 117
10.2.1 OPEN SOURCE, EASY AVAILABILITY, AND COST-SAVING FEATURES TO DRIVE THE SEGMENT 117
TABLE 58 LINUX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 117
TABLE 59 LINUX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 117
10.3 QNX 118
10.3.1 GROWING DEMAND FOR OPEN-SOURCE OS WILL LIMIT SEGMENT GROWTH 118
TABLE 60 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 118
TABLE 61 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 118
TABLE 62 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 119
TABLE 63 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 119
10.4 MICROSOFT 119
10.4.1 GROWING LINUX AND ANDROID OS PENETRATION IS EXPECTED TO LIMIT SEGMENT GROWTH 119
TABLE 64 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 120
TABLE 65 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 120
TABLE 66 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 120
TABLE 67 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 121
10.5 ANDROID 121
10.5.1 DEMAND FOR OPEN SOURCE AND USER-FRIENDLY INFOTAINMENT WILL DRIVE THE SEGMENT 121
TABLE 68 ANDROID: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 122
TABLE 69 ANDROID: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 122
10.6 OTHERS 122
10.6.1 DEMAND FOR MORE USER-FRIENDLY INFOTAINMENT WILL DRIVE THE SEGMENT 122
TABLE 70 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 123
TABLE 71 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 123
TABLE 72 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 123
TABLE 73 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 124
11 IN-VEHICLE INFOTAINMENT MARKET, BY FORM 125
11.1 INTRODUCTION 126
11.1.1 RESEARCH METHODOLOGY 126
11.1.2 ASSUMPTIONS 127
11.1.3 INDUSTRY INSIGHTS 127
FIGURE 34 IN-VEHICLE INFOTAINMENT MARKET, BY FORM,
2021 VS. 2027 (USD MILLION) 127
TABLE 74 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2018–2020 (‘000 UNITS) 128
TABLE 75 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2021–2027 (‘000 UNITS) 128
TABLE 76 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2018–2020 (USD MILLION) 128
TABLE 77 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2021–2027 (USD MILLION) 128
11.2 EMBEDDED 129
11.2.1 REDUCTION IN PRICE OF SERVICE PLANS AND TELEMATICS REGULATIONS TO DRIVE THE SEGMENT 129
TABLE 78 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 129
TABLE 79 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 129
TABLE 80 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 130
TABLE 81 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 130
11.3 TETHERED 130
11.3.1 REDUCTION IN PRICES OF EMBEDDED SYSTEMS TO RESTRICT THE SEGMENT 130
TABLE 82 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 131
TABLE 83 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 131
TABLE 84 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 131
TABLE 85 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 132
11.4 INTEGRATED 132
11.4.1 FLEXIBILITY, RELIABILITY, AND FAMILIARITY COUPLED WITH INCREASING SMARTPHONE PENETRATION TO DRIVE THE SEGMENT 132
TABLE 86 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 132
TABLE 87 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 133
TABLE 88 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 133
TABLE 89 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 133
12 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE 134
12.1 INTRODUCTION 135
12.1.1 RESEARCH METHODOLOGY 135
12.1.2 ASSUMPTIONS 135
12.1.3 INDUSTRY INSIGHTS 136
FIGURE 35 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE,
2021 VS. 2027 (USD MILLION) 136
TABLE 90 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE,
2018–2020 (USD MILLION) 136
TABLE 91 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE,
2021–2027 (USD MILLION) 137
12.2 ENTERTAINMENT SERVICES 137
12.2.1 INCREASING DEMAND FOR MULTIMEDIA STREAMING TO DRIVE THE SEGMENT 137
TABLE 92 ENTERTAINMENT SERVICES: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (USD MILLION) 137
TABLE 93 ENTERTAINMENT SERVICES: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (USD MILLION) 138
12.3 NAVIGATION SERVICES 138
12.3.1 INTEGRATION WITH TRAFFIC DATA TO DRIVE THE SEGMENT 138
TABLE 94 NAVIGATION SERVICES: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 138
TABLE 95 NAVIGATION SERVICES: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 139
12.4 E-CALL 139
12.4.1 DEMAND FOR EMERGENCY SERVICES AND SAFETY REGULATIONS TO DRIVE THE SEGMENT 139
TABLE 96 E-CALL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 140
TABLE 97 E-CALL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 140
12.5 VEHICLE DIAGNOSTICS 141
12.5.1 GROWING STRINGENT RULES AND REGULATIONS REGARDING PASSENGER SAFETY TO DRIVE THE SEGMENT 141
TABLE 98 VEHICLE DIAGNOSTICS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 141
TABLE 99 VEHICLE DIAGNOSTICS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 141
12.6 OTHERS 142
12.6.1 INCREASING DEMAND FOR MORE ADVANCED INFOTAINMENT FEATURES TO DRIVE THE SEGMENT 142
TABLE 100 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 142
TABLE 101 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 142
13 IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE 143
13.1 INTRODUCTION 144
13.1.1 RESEARCH METHODOLOGY 144
13.1.2 ASSUMPTIONS 144
13.1.3 INDUSTRY INSIGHTS 145
FIGURE 36 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY VEHICLE TYPE,
2021 VS. 2027 (USD MILLION) 145
TABLE 102 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2018–2020 (‘000 UNITS) 145
TABLE 103 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2021–2027 (‘000 UNITS) 146
TABLE 104 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2018–2020 (USD MILLION) 146
TABLE 105 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2021–2027 (USD MILLION) 146
13.2 PASSENGER CAR 146
13.2.1 DEMAND FOR INCREASED CONVENIENCE AND SAFETY FEATURES TO DRIVE THE SEGMENT 146
TABLE 106 PC INFOTAINMENT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 147
TABLE 107 PC INFOTAINMENT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 147
TABLE 108 PC INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 147
TABLE 109 PC INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 148
13.3 LIGHT COMMERCIAL VEHICLE 148
13.3.1 GROWING SALES OF HIGH-END SUVS AND LCVS DRIVE THE MARKET 148
TABLE 110 LCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 148
TABLE 111 LCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 149
TABLE 112 LCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 149
TABLE 113 LCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 149
13.4 HEAVY COMMERCIAL VEHICLE 150
13.4.1 DEMAND FOR INCREASED CABIN COMFORT AND SAFETY TO DRIVE THE SEGMENT 150
TABLE 114 HCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 150
TABLE 115 HCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 150
TABLE 116 HCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 151
TABLE 117 HCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 151
14 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE 152
14.1 INTRODUCTION 153
14.1.1 RESEARCH METHODOLOGY 153
14.1.2 ASSUMPTIONS 153
14.1.3 INDUSTRY INSIGHTS 154
FIGURE 37 ELECTRIC-VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2021 VS. 2027 (USD MILLION) 154
TABLE 118 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2018–2020 (‘000 UNITS) 154
TABLE 119 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2021–2027 (‘000 UNITS) 155
TABLE 120 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2018–2020 (USD MILLION) 155
TABLE 121 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2021–2027 (USD MILLION) 155
14.2 BEV 155
14.2.1 TECHNOLOGICAL ADVANCEMENTS TO DRIVE THE SEGMENT 155
TABLE 122 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 156
TABLE 123 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 156
TABLE 124 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 156
TABLE 125 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 157
14.3 PHEV 157
14.3.1 INCREASING SALES OF PREMIUM SUVS TO DRIVE THE SEGMENT 157
TABLE 126 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 157
TABLE 127 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 158
TABLE 128 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 158
TABLE 129 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 158
14.4 FCEV 159
14.4.1 GROWING DEMAND FOR ALTERNATIVE FUEL VEHICLES TO DRIVE THE SEGMENT 159
TABLE 130 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 159
TABLE 131 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 159
TABLE 132 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 160
TABLE 133 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 160
15 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE 161
15.1 INTRODUCTION 162
15.1.1 RESEARCH METHODOLOGY 162
15.1.2 ASSUMPTIONS 162
15.1.3 INDUSTRY INSIGHTS 163
FIGURE 38 IN- IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2019 VS. 2027 (USD MILLION) 163
TABLE 134 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2018–2020 (‘000 UNITS) 163
TABLE 135 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2021–2027 (‘000 UNITS) 164
TABLE 136 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 164
TABLE 137 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 164
15.2 PASSENGER CARS 164
15.2.1 INCREASING OE FITTED INFOTAINMENT SYSTEMS TO DRIVE THE SEGMENT 164
TABLE 138 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 165
TABLE 139 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 165
TABLE 140 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (USD MILLION) 166
TABLE 141 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (USD MILLION) 166
15.3 COMMERCIAL VEHICLES 166
15.3.1 INCREASING DEMAND FOR FLEET SAFETY ALONG WITH ASSET TRACKING AND OTHER INFORMATION TO DRIVE THE SEGMENT 166
TABLE 142 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 167
TABLE 143 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 167
TABLE 144 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (USD MILLION) 167
TABLE 145 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (USD MILLION) 168
16 IN-VEHICLE INFOTAINMENT MARKET, BY REGION 169
16.1 INTRODUCTION 170
16.1.1 RESEARCH METHODOLOGY 170
16.1.2 ASSUMPTIONS/LIMITATIONS 171
FIGURE 39 IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021 VS. 2027 (USD MILLION) 171
TABLE 146 IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2018–2020 (000’ UNITS) 171
TABLE 147 IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2021–2027 (000’ UNITS) 172
TABLE 148 IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 172
TABLE 149 IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 172
16.2 ASIA PACIFIC 173
FIGURE 40 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET SNAPSHOT 174
TABLE 150 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2018–2020 (000’ UNITS) 175
TABLE 151 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2021–2027 (000’ UNITS) 175
TABLE 152 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2018–2020 (USD MILLION) 175
TABLE 153 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2021–2027 (USD MILLION) 176
16.2.1 CHINA 176
16.2.1.1 5G connectivity to drive the market 176
16.2.1.2 China vehicle production data 177
TABLE 154 CHINA VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 177
TABLE 155 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (000’ UNITS) 177
TABLE 156 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (000’ UNITS) 177
TABLE 157 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 177
TABLE 158 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 178
16.2.2 INDIA 178
16.2.2.1 Demand for advanced navigation systems to drive the market 178
16.2.2.2 India vehicle production data 179
TABLE 159 INDIA VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 179
TABLE 160 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (000’ UNITS) 179
TABLE 161 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (000’ UNITS) 179
TABLE 162 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 179
TABLE 163 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 180
16.2.3 JAPAN 180
16.2.3.1 Need for real-time traffic information to drive the market 180
16.2.3.2 Japan vehicle production data 180
TABLE 164 JAPAN VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 180
TABLE 165 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (000’ UNITS) 181
TABLE 166 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (000’ UNITS) 181
TABLE 167 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 181
TABLE 168 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 181
16.2.4 SOUTH KOREA 182
16.2.4.1 Launch of 5G connectivity to drive the market 182
16.2.4.2 South Korea vehicle production data 182
TABLE 169 SOUTH KOREA VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 182
TABLE 170 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2018–2020 (000’ UNITS) 182
TABLE 171 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2021–2027 (000’ UNITS) 183
TABLE 172 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2018–2020 (USD MILLION) 183
TABLE 173 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2021–2027 (USD MILLION) 183
16.2.5 REST OF ASIA PACIFIC 184
TABLE 174 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
2018–2020 (000’ UNITS) 184
TABLE 175 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
BY VEHICLE TYPE, 2021–2027 (000’ UNITS) 184
TABLE 176 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
BY VEHICLE TYPE, 2018–2020 (USD MILLION) 185
TABLE 177 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
BY VEHICLE TYPE, 2021–2027 (USD MILLION) 185
1 INTRODUCTION 28
1.1 OBJECTIVES 28
1.2 MARKET PRODUCT DEFINITION 29
1.2.1 INCLUSIONS & EXCLUSIONS 29
1.3 MARKET SCOPE 30
FIGURE 1 MARKET SEGMENTATION: IN-VEHICLE INFOTAINMENT MARKET 30
1.3.1 YEARS CONSIDERED IN THE STUDY 31
1.4 CURRENCY CONSIDERED 31
1.5 SUMMARY OF CHANGES 31
1.6 LIMITATIONS 32
1.7 STAKEHOLDERS 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
FIGURE 2 IN-VEHICLE INFOTAINMENT MARKET: RESEARCH DESIGN 33
FIGURE 3 RESEARCH METHODOLOGY MODEL 34
2.1.1 SECONDARY DATA 34
2.1.1.1 List of key secondary sources to estimate base numbers 35
2.1.1.2 List of key secondary sources for market sizing 36
2.1.1.3 key data from secondary sources 36
2.1.2 PRIMARY DATA 37
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 37
2.1.3 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 38
2.2 MARKET SIZE ESTIMATION 38
FIGURE 5 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 39
2.2.1 BOTTOM-UP APPROACH 40
FIGURE 6 BOTTOM-UP APPROACH: IN-VEHICLE INFOTAINMENT SYSTEM MARKET,
BY COMPONENT, VEHICLE TYPE & COUNTRY 40
2.2.2 TOP-DOWN APPROACH 41
FIGURE 7 TOP-DOWN APPROACH: IN-VEHICLE INFOTAINMENT SYSTEM MARKET,
BY CONNECTIVITY AND OPERATING SYSTEM 41
FIGURE 8 IN-VEHICLE INFOTAINMENT SYSTEM MARKET: RESEARCH DESIGN & METHODOLOGY 41
FIGURE 9 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY-SIDE 42
2.3 FACTOR ANALYSIS 43
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 44
FIGURE 10 DATA TRIANGULATION 44
2.5 RESEARCH ASSUMPTIONS 45
TABLE 1 ASSUMPTIONS 45
2.6 RESEARCH LIMITATIONS 45
3 EXECUTIVE SUMMARY 46
3.1 PRE- VS POST-COVID-19 SCENARIO 46
FIGURE 11 PRE- & POST-COVID-19 SCENARIO: IN-VEHICLE INFOTAINMENT MARKET SIZE, 2019–2027 (USD MILLION) 46
TABLE 2 IN-VEHICLE INFOTAINMENT SIZE: PRE- VS. POST-COVID-19 SCENARIO, 2019–2027 (USD MILLION) 47
3.2 REPORT SUMMARY 47
FIGURE 12 IN-VEHICLE INFOTAINMENT MARKET SIZE, BY COMPONENT, 2021 VS. 2027 48
4 PREMIUM INSIGHTS 50
4.1 ATTRACTIVE OPPORTUNITIES IN IN-VEHICLE INFOTAINMENT MARKET 50
FIGURE 13 GROWING DEMAND FOR ENTERTAINMENT, SAFETY & SECURITY,
AND NAVIGATION SERVICES TO DRIVE THE MARKET 50
4.2 IN-VEHICLE INFOTAINMENT MARKET, BY FORM 51
FIGURE 14 EMBEDDED FORM DOMINATES THE GLOBAL MARKET
IN 2021 (USD MILLION) 51
4.3 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT 51
FIGURE 15 INFOTAINMENT UNIT HELD LARGEST MARKET IN 2021 51
4.4 IN-VEHICLE INFOTAINMENT MARKET, BY LOCATION 52
FIGURE 16 FRONT ROW TO HOLD LARGEST MARKET DURING FORECAST PERIOD 52
4.5 IN-VEHICLE INFOTAINMENT MARKET, BY OS 52
FIGURE 17 LINUX OS HELD LARGEST MARKET IN 2021 52
4.6 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE 53
FIGURE 18 NAVIGATION SERVICE HELD LARGEST MARKET IN 2021 53
4.7 IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE 53
FIGURE 19 PASSENGER CAR TO HOLD LARGEST MARKET DURING FORECAST PERIOD 53
4.8 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY 54
FIGURE 20 3G/4G CONNECTIVITY HELD LARGEST MARKET IN 2021 54
4.9 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY TYPE 54
FIGURE 21 BEV IS EXPECTED TO ACCOUNT FOR LARGER SHARE OF MARKET BY 2027 54
4.10 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE 55
FIGURE 22 PC HELD LARGEST MARKET IN 2021 55
4.11 IN-VEHICLE INFOTAINMENT MARKET, BY REGION 55
FIGURE 23 ASIA PACIFIC IS ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE IN-VEHICLE INFOTAINMENT MARKET IN 2021 55
5 MARKET OVERVIEW 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 57
FIGURE 24 IN-VEHICLE INFOTAINMENT MARKET: MARKET DYNAMICS 57
5.2.1 DRIVERS 57
5.2.1.1 Growth in entertainment, safety & security, and navigation services 57
5.2.1.2 Increase in demand for rear seat entertainment 58
5.2.1.3 Growth of smartphone industry and use of cloud technologies 58
5.2.1.3.1 Growth of smartphone industry 58
FIGURE 25 NUMBER OF SMARTPHONES SOLD TO END USERS WORLDWIDE FROM 2017 TO 2025 59
5.2.1.3.2 Use of cloud technologies 59
5.2.2 RESTRAINTS 60
5.2.2.1 Additional cost of annual subscriptions in infotainment systems 60
5.2.2.2 Lack of seamless connectivity 60
5.2.3 OPPORTUNITIES 61
5.2.3.1 Government mandates on telematics and e-call services 61
5.2.3.2 Emergence of various technologies such as 5G and AI 61
5.2.3.2.1 5G 61
5.2.3.2.2 AI 62
5.2.4 CHALLENGES 62
5.2.4.1 Cybersecurity 62
5.3 SUPPLY CHAIN ANALYSIS 63
FIGURE 26 SUPPLY CHAIN ANALYSIS: IN-VEHICLE INFOTAINMENT MARKET 63
5.4 IN-VEHICLE INFOTAINMENT MARKET ECOSYSTEM 63
TABLE 3 ROLE OF COMPANIES IN IN-VEHICLE INFOTAINMENT MARKET ECOSYSTEM 63
5.5 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESS 65
FIGURE 27 REVENUE SHIFT FOR IN-VEHICLE INFOTAINMENT MARKET 65
5.6 REGULATORY ANALYSIS: IN-VEHICLE INFOTAINMENT MARKET 66
TABLE 4 CURRENT REGULATIONS OF VARIOUS ADAS AND CONNECTED CAR-RELATED FEATURES IN US AND EUROPE 66
5.7 AVERAGE SELLING PRICE (ASP) ANALYSIS 67
TABLE 5 AVERAGE PRICE RANGE - IN-VEHICLE INFOTAINMENT SYSTEM, BY REGION, 2020 (USD) 67
TABLE 6 AVERAGE PRICE RANGE - IN-VEHICLE INFOTAINMENT SYSTEM,
BY VEHICLE TYPE, 2020 (USD) 67
TABLE 7 AVERAGE PRICE RANGE - IN-VEHICLE INFOTAINMENT SYSTEM,
BY COMPONENT, 2020 (USD) 67
5.8 IN-VEHICLE INFOTAINMENT: TECHNOLOGY TREND 68
5.8.1 FUTURE OF HEAD-UP DISPLAYS 68
5.8.2 RATE OF INNOVATION IN CAR AUDIOS 68
5.9 IN-VEHICLE INFOTAINMENT MARKET SCENARIO 69
FIGURE 28 IN-VEHICLE INFOTAINMENT MARKET SCENARIO, 2019–2027 (USD MILLION) 69
5.9.1 REALISTIC SCENARIO 69
TABLE 8 IN-VEHICLE INFOTAINMENT MARKET (REALISTIC SCENARIO), BY REGION, 2019–2027 (USD MILLION) 70
5.9.2 LOW IMPACT SCENARIO 70
TABLE 9 IN-VEHICLE INFOTAINMENT MARKET (LOW IMPACT SCENARIO), BY REGION, 2019–2027 (USD MILLION) 70
5.9.3 HIGH IMPACT SCENARIO 71
TABLE 10 IN-VEHICLE INFOTAINMENT MARKET (HIGH IMPACT SCENARIO),
BY REGION, 2019–2027 (USD MILLION) 71
5.10 PORTER’S FIVE FORCES ANALYSIS 72
TABLE 11 PORTER’S FIVE FORCES ANALYSIS 72
FIGURE 29 PORTER’S FIVE FORCES 72
5.10.1 THREAT OF NEW ENTRANTS 73
5.10.2 THREAT OF SUBSTITUTES 73
5.10.3 BARGAINING POWER OF SUPPLIERS 73
5.10.4 BARGAINING POWER OF BUYERS 74
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 74
5.11 TRADE ANALYSIS 75
TABLE 12 IMPORT TRADE DATA FOR RADIO NAVIGATIONAL AID APPARATUS,
BY KEY COUNTRIES, 2020 (THOUSAND USD) 75
TABLE 13 EXPORT TRADE DATA FOR RADIO NAVIGATIONAL AID APPARATUS,
BY KEY COUNTRIES, 2020 (THOUSAND USD) 75
TABLE 14 IMPORT TRADE DATA, BY KEY COUNTRIES, 2020 (THOUSAND USD) 76
TABLE 15 EXPORT TRADE DATA, BY KEY COUNTRIES, 2020 (THOUSAND USD) 76
5.12 PATENT ANALYSIS 77
5.13 CASE STUDIES 82
5.13.1 DEVELOPMENT OF A MODERN IN-VEHICLE INFOTAINMENT SYSTEM 82
5.13.2 PLATFORM FOR FUTURISTIC CONNECTED CAR INFOTAINMENT DEMONSTRATION 83
5.13.3 AUTOMOTIVE HMI INFOTAINMENT SYSTEM 83
5.13.4 TIER-1 AUTOMOTIVE SOFTWARE PROVIDER CREATES SMARTER IN-CAR INFOTAINMENT SYSTEMS 84
5.13.5 DESIGN AND DEVELOPMENT OF CAR TELEMATICS PLATFORM 85
6 RECOMMENDATIONS BY MARKETSANDMARKETS 86
6.1 ASIA PACIFIC IS EXPECTED TO LEAD THE MARKET 86
6.2 KEY FOCUS AREAS: GROWING DEMAND FOR ANDROID OS 86
6.3 CONCLUSION 87
7 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT 88
7.1 INTRODUCTION 89
7.1.1 RESEARCH METHODOLOGY 89
7.1.2 ASSUMPTIONS 89
7.1.3 INDUSTRY INSIGHTS 90
FIGURE 30 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2021 VS. 2027 (USD MILLION) 90
TABLE 16 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2018–2020 (‘000 UNITS) 90
TABLE 17 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2021–2027 (‘000 UNITS) 91
TABLE 18 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2018–2020 (USD MILLION) 91
TABLE 19 IN-VEHICLE INFOTAINMENT MARKET, BY COMPONENT,
2021–2027 (USD MILLION) 91
7.2 DISPLAY UNIT/INFOTAINMENT UNIT 92
7.2.1 TECHNOLOGICAL ADVANCEMENTS TO DRIVE THE SEGMENT 92
TABLE 20 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (‘000 UNITS) 92
TABLE 21 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (‘000 UNITS) 92
TABLE 22 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (USD MILLION) 93
TABLE 23 DISPLAY UNIT/INFOTAINMENT UNIT: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (USD MILLION) 93
7.3 CONTROL PANEL 93
7.3.1 AVAILABILITY OF CONTROL PANELS IN LOW & MID-SEGMENT VEHICLES TO DRIVE DEMAND 93
TABLE 24 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 94
TABLE 25 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 94
TABLE 26 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 94
TABLE 27 CONTROL PANEL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 95
7.4 TELEMATICS CONTROL UNIT (TCU) 95
7.4.1 E-CALL MANDATE IN EUROPE AND SAFETY AND SECURITY REGULATIONS WORLDWIDE TO DRIVE DEMAND 95
TABLE 28 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (‘000 UNITS) 96
TABLE 29 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (‘000 UNITS) 96
TABLE 30 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (USD MILLION) 96
TABLE 31 TELEMATICS CONTROL UNIT (TCU): IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (USD MILLION) 97
7.5 HEAD-UP DISPLAY 97
7.5.1 PRODUCTION OF PREMIUM VEHICLES AND REDUCTION IN THE COST TO DRIVE DEMAND 97
TABLE 32 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 98
TABLE 33 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 98
TABLE 34 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 98
TABLE 35 HEAD-UP DISPLAY: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 99
8 IN-VEHICLE INFOTAINMENT MARKET, BY LOCATION 100
8.1 INTRODUCTION 101
8.1.1 RESEARCH METHODOLOGY 101
8.1.2 ASSUMPTIONS 101
8.1.3 INDUSTRY INSIGHTS 101
FIGURE 31 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2021 VS. 2027 (USD MILLION) 102
TABLE 36 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2018–2020 (‘000 UNITS) 102
TABLE 37 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2021–2027 (‘000 UNITS) 102
TABLE 38 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2018–2020 (USD MILLION) 103
TABLE 39 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY LOCATION,
2021–2027 (USD MILLION) 103
8.2 FRONT ROW 103
8.2.1 GROWING DEMAND FOR DRIVING SEAT ENTERTAINMENT AND INFORMATION SERVICES TO DRIVE THE SEGMENT 103
TABLE 40 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 103
TABLE 41 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 104
TABLE 42 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 104
TABLE 43 FRONT ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 104
8.3 REAR ROW 105
8.3.1 INCREASING PRODUCTION OF LUXURY VEHICLES AND DEMAND FOR PASSENGER COMFORT TO DRIVE THE SEGMENT 105
TABLE 44 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 105
TABLE 45 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 105
TABLE 46 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 106
TABLE 47 REAR ROW: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 106
9 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY 107
9.1 INTRODUCTION 108
9.1.1 RESEARCH METHODOLOGY 108
9.1.2 ASSUMPTIONS 108
9.1.3 INDUSTRY INSIGHTS 109
FIGURE 32 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY,
2019 VS. 2027 (‘000 UNITS) 109
TABLE 48 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY,
2018–2020 (‘OOO UNITS) 109
TABLE 49 IN-VEHICLE INFOTAINMENT MARKET, BY CONNECTIVITY,
2021–2027 (‘OOO UNITS) 110
9.2 3G/4G 110
9.2.1 NEW-GENERATION IN-VEHICLE INFOTAINMENT APPLICATIONS TO DRIVE THE SEGMENT 110
TABLE 50 3G/4G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘OOO UNITS) 110
TABLE 51 3G/4G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘OOO UNITS) 111
9.3 5G 111
9.3.1 5G IS THE NEXT-GENERATION TECHNOLOGY THAT WILL SET NEW BENCHMARKS IN FUTURE 111
TABLE 52 5G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘OOO UNITS) 112
TABLE 53 5G: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘OOO UNITS) 112
10 IN-VEHICLE INFOTAINMENT MARKET, BY OPERATING SYSTEM 113
10.1 INTRODUCTION 114
10.1.1 RESEARCH METHODOLOGY 114
10.1.2 ASSUMPTIONS 114
10.1.3 INDUSTRY INSIGHTS 115
FIGURE 33 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM,
2021 VS. 2027 (‘000 UNITS) 115
TABLE 54 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2018–2020 (‘000 UNITS) 115
TABLE 55 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2021–2027 (‘000 UNITS) 116
TABLE 56 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2018–2020 (USD MILLION) 116
TABLE 57 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY OPERATING SYSTEM, 2021–2027 (USD MILLION) 116
10.2 LINUX 117
10.2.1 OPEN SOURCE, EASY AVAILABILITY, AND COST-SAVING FEATURES TO DRIVE THE SEGMENT 117
TABLE 58 LINUX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 117
TABLE 59 LINUX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 117
10.3 QNX 118
10.3.1 GROWING DEMAND FOR OPEN-SOURCE OS WILL LIMIT SEGMENT GROWTH 118
TABLE 60 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 118
TABLE 61 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 118
TABLE 62 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 119
TABLE 63 QNX: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 119
10.4 MICROSOFT 119
10.4.1 GROWING LINUX AND ANDROID OS PENETRATION IS EXPECTED TO LIMIT SEGMENT GROWTH 119
TABLE 64 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 120
TABLE 65 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 120
TABLE 66 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 120
TABLE 67 MICROSOFT: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 121
10.5 ANDROID 121
10.5.1 DEMAND FOR OPEN SOURCE AND USER-FRIENDLY INFOTAINMENT WILL DRIVE THE SEGMENT 121
TABLE 68 ANDROID: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 122
TABLE 69 ANDROID: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 122
10.6 OTHERS 122
10.6.1 DEMAND FOR MORE USER-FRIENDLY INFOTAINMENT WILL DRIVE THE SEGMENT 122
TABLE 70 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 123
TABLE 71 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 123
TABLE 72 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 123
TABLE 73 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 124
11 IN-VEHICLE INFOTAINMENT MARKET, BY FORM 125
11.1 INTRODUCTION 126
11.1.1 RESEARCH METHODOLOGY 126
11.1.2 ASSUMPTIONS 127
11.1.3 INDUSTRY INSIGHTS 127
FIGURE 34 IN-VEHICLE INFOTAINMENT MARKET, BY FORM,
2021 VS. 2027 (USD MILLION) 127
TABLE 74 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2018–2020 (‘000 UNITS) 128
TABLE 75 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2021–2027 (‘000 UNITS) 128
TABLE 76 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2018–2020 (USD MILLION) 128
TABLE 77 IN-VEHICLE INFOTAINMENT MARKET, BY FORM, 2021–2027 (USD MILLION) 128
11.2 EMBEDDED 129
11.2.1 REDUCTION IN PRICE OF SERVICE PLANS AND TELEMATICS REGULATIONS TO DRIVE THE SEGMENT 129
TABLE 78 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 129
TABLE 79 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 129
TABLE 80 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 130
TABLE 81 EMBEDDED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 130
11.3 TETHERED 130
11.3.1 REDUCTION IN PRICES OF EMBEDDED SYSTEMS TO RESTRICT THE SEGMENT 130
TABLE 82 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 131
TABLE 83 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 131
TABLE 84 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 131
TABLE 85 TETHERED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 132
11.4 INTEGRATED 132
11.4.1 FLEXIBILITY, RELIABILITY, AND FAMILIARITY COUPLED WITH INCREASING SMARTPHONE PENETRATION TO DRIVE THE SEGMENT 132
TABLE 86 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 132
TABLE 87 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 133
TABLE 88 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 133
TABLE 89 INTEGRATED: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 133
12 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE 134
12.1 INTRODUCTION 135
12.1.1 RESEARCH METHODOLOGY 135
12.1.2 ASSUMPTIONS 135
12.1.3 INDUSTRY INSIGHTS 136
FIGURE 35 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE,
2021 VS. 2027 (USD MILLION) 136
TABLE 90 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE,
2018–2020 (USD MILLION) 136
TABLE 91 IN-VEHICLE INFOTAINMENT MARKET, BY SERVICE,
2021–2027 (USD MILLION) 137
12.2 ENTERTAINMENT SERVICES 137
12.2.1 INCREASING DEMAND FOR MULTIMEDIA STREAMING TO DRIVE THE SEGMENT 137
TABLE 92 ENTERTAINMENT SERVICES: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2018–2020 (USD MILLION) 137
TABLE 93 ENTERTAINMENT SERVICES: IN-VEHICLE INFOTAINMENT MARKET,
BY REGION, 2021–2027 (USD MILLION) 138
12.3 NAVIGATION SERVICES 138
12.3.1 INTEGRATION WITH TRAFFIC DATA TO DRIVE THE SEGMENT 138
TABLE 94 NAVIGATION SERVICES: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 138
TABLE 95 NAVIGATION SERVICES: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 139
12.4 E-CALL 139
12.4.1 DEMAND FOR EMERGENCY SERVICES AND SAFETY REGULATIONS TO DRIVE THE SEGMENT 139
TABLE 96 E-CALL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 140
TABLE 97 E-CALL: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 140
12.5 VEHICLE DIAGNOSTICS 141
12.5.1 GROWING STRINGENT RULES AND REGULATIONS REGARDING PASSENGER SAFETY TO DRIVE THE SEGMENT 141
TABLE 98 VEHICLE DIAGNOSTICS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 141
TABLE 99 VEHICLE DIAGNOSTICS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 141
12.6 OTHERS 142
12.6.1 INCREASING DEMAND FOR MORE ADVANCED INFOTAINMENT FEATURES TO DRIVE THE SEGMENT 142
TABLE 100 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 142
TABLE 101 OTHERS: IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 142
13 IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE 143
13.1 INTRODUCTION 144
13.1.1 RESEARCH METHODOLOGY 144
13.1.2 ASSUMPTIONS 144
13.1.3 INDUSTRY INSIGHTS 145
FIGURE 36 IN-VEHICLE INFOTAINMENT SYSTEM MARKET, BY VEHICLE TYPE,
2021 VS. 2027 (USD MILLION) 145
TABLE 102 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2018–2020 (‘000 UNITS) 145
TABLE 103 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2021–2027 (‘000 UNITS) 146
TABLE 104 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2018–2020 (USD MILLION) 146
TABLE 105 IN-VEHICLE INFOTAINMENT MARKET, VEHICLE TYPE,
2021–2027 (USD MILLION) 146
13.2 PASSENGER CAR 146
13.2.1 DEMAND FOR INCREASED CONVENIENCE AND SAFETY FEATURES TO DRIVE THE SEGMENT 146
TABLE 106 PC INFOTAINMENT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 147
TABLE 107 PC INFOTAINMENT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 147
TABLE 108 PC INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 147
TABLE 109 PC INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 148
13.3 LIGHT COMMERCIAL VEHICLE 148
13.3.1 GROWING SALES OF HIGH-END SUVS AND LCVS DRIVE THE MARKET 148
TABLE 110 LCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 148
TABLE 111 LCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 149
TABLE 112 LCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 149
TABLE 113 LCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 149
13.4 HEAVY COMMERCIAL VEHICLE 150
13.4.1 DEMAND FOR INCREASED CABIN COMFORT AND SAFETY TO DRIVE THE SEGMENT 150
TABLE 114 HCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 150
TABLE 115 HCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 150
TABLE 116 HCV INFOTAINMENT MARKET, BY REGION, 2018–2020 (USD MILLION) 151
TABLE 117 HCV INFOTAINMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 151
14 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE 152
14.1 INTRODUCTION 153
14.1.1 RESEARCH METHODOLOGY 153
14.1.2 ASSUMPTIONS 153
14.1.3 INDUSTRY INSIGHTS 154
FIGURE 37 ELECTRIC-VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2021 VS. 2027 (USD MILLION) 154
TABLE 118 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2018–2020 (‘000 UNITS) 154
TABLE 119 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2021–2027 (‘000 UNITS) 155
TABLE 120 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2018–2020 (USD MILLION) 155
TABLE 121 ELECTRIC VEHICLE INFOTAINMENT MARKET, BY EV TYPE,
2021–2027 (USD MILLION) 155
14.2 BEV 155
14.2.1 TECHNOLOGICAL ADVANCEMENTS TO DRIVE THE SEGMENT 155
TABLE 122 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 156
TABLE 123 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 156
TABLE 124 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 156
TABLE 125 BEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 157
14.3 PHEV 157
14.3.1 INCREASING SALES OF PREMIUM SUVS TO DRIVE THE SEGMENT 157
TABLE 126 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 157
TABLE 127 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 158
TABLE 128 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 158
TABLE 129 PHEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 158
14.4 FCEV 159
14.4.1 GROWING DEMAND FOR ALTERNATIVE FUEL VEHICLES TO DRIVE THE SEGMENT 159
TABLE 130 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (‘000 UNITS) 159
TABLE 131 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (‘000 UNITS) 159
TABLE 132 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 160
TABLE 133 FCEV: ELECTRIC VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 160
15 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE 161
15.1 INTRODUCTION 162
15.1.1 RESEARCH METHODOLOGY 162
15.1.2 ASSUMPTIONS 162
15.1.3 INDUSTRY INSIGHTS 163
FIGURE 38 IN- IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2019 VS. 2027 (USD MILLION) 163
TABLE 134 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2018–2020 (‘000 UNITS) 163
TABLE 135 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2021–2027 (‘000 UNITS) 164
TABLE 136 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 164
TABLE 137 IN-VEHICLE INFOTAINMENT RETROFIT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 164
15.2 PASSENGER CARS 164
15.2.1 INCREASING OE FITTED INFOTAINMENT SYSTEMS TO DRIVE THE SEGMENT 164
TABLE 138 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 165
TABLE 139 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 165
TABLE 140 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (USD MILLION) 166
TABLE 141 PASSENGER CARS: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (USD MILLION) 166
15.3 COMMERCIAL VEHICLES 166
15.3.1 INCREASING DEMAND FOR FLEET SAFETY ALONG WITH ASSET TRACKING AND OTHER INFORMATION TO DRIVE THE SEGMENT 166
TABLE 142 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (‘000 UNITS) 167
TABLE 143 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (‘000 UNITS) 167
TABLE 144 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2018–2020 (USD MILLION) 167
TABLE 145 COMMERCIAL VEHICLES: IN-VEHICLE INFOTAINMENT SYSTEM RETROFIT MARKET, BY REGION, 2021–2027 (USD MILLION) 168
16 IN-VEHICLE INFOTAINMENT MARKET, BY REGION 169
16.1 INTRODUCTION 170
16.1.1 RESEARCH METHODOLOGY 170
16.1.2 ASSUMPTIONS/LIMITATIONS 171
FIGURE 39 IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021 VS. 2027 (USD MILLION) 171
TABLE 146 IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2018–2020 (000’ UNITS) 171
TABLE 147 IN-VEHICLE INFOTAINMENT MARKET, BY REGION, 2021–2027 (000’ UNITS) 172
TABLE 148 IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2018–2020 (USD MILLION) 172
TABLE 149 IN-VEHICLE INFOTAINMENT MARKET, BY REGION,
2021–2027 (USD MILLION) 172
16.2 ASIA PACIFIC 173
FIGURE 40 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET SNAPSHOT 174
TABLE 150 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2018–2020 (000’ UNITS) 175
TABLE 151 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2021–2027 (000’ UNITS) 175
TABLE 152 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2018–2020 (USD MILLION) 175
TABLE 153 ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET, BY COUNTRY,
2021–2027 (USD MILLION) 176
16.2.1 CHINA 176
16.2.1.1 5G connectivity to drive the market 176
16.2.1.2 China vehicle production data 177
TABLE 154 CHINA VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 177
TABLE 155 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (000’ UNITS) 177
TABLE 156 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (000’ UNITS) 177
TABLE 157 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 177
TABLE 158 CHINA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 178
16.2.2 INDIA 178
16.2.2.1 Demand for advanced navigation systems to drive the market 178
16.2.2.2 India vehicle production data 179
TABLE 159 INDIA VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 179
TABLE 160 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (000’ UNITS) 179
TABLE 161 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (000’ UNITS) 179
TABLE 162 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 179
TABLE 163 INDIA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 180
16.2.3 JAPAN 180
16.2.3.1 Need for real-time traffic information to drive the market 180
16.2.3.2 Japan vehicle production data 180
TABLE 164 JAPAN VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 180
TABLE 165 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (000’ UNITS) 181
TABLE 166 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (000’ UNITS) 181
TABLE 167 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2018–2020 (USD MILLION) 181
TABLE 168 JAPAN: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE,
2021–2027 (USD MILLION) 181
16.2.4 SOUTH KOREA 182
16.2.4.1 Launch of 5G connectivity to drive the market 182
16.2.4.2 South Korea vehicle production data 182
TABLE 169 SOUTH KOREA VEHICLE PRODUCTION, 2018–2020 (000’ UNITS) 182
TABLE 170 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2018–2020 (000’ UNITS) 182
TABLE 171 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2021–2027 (000’ UNITS) 183
TABLE 172 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2018–2020 (USD MILLION) 183
TABLE 173 SOUTH KOREA: IN-VEHICLE INFOTAINMENT MARKET, BY VEHICLE TYPE, 2021–2027 (USD MILLION) 183
16.2.5 REST OF ASIA PACIFIC 184
TABLE 174 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
2018–2020 (000’ UNITS) 184
TABLE 175 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
BY VEHICLE TYPE, 2021–2027 (000’ UNITS) 184
TABLE 176 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
BY VEHICLE TYPE, 2018–2020 (USD MILLION) 185
TABLE 177 REST OF ASIA PACIFIC: IN-VEHICLE INFOTAINMENT MARKET,
BY VEHICLE TYPE, 2021–2027 (USD MILLION) 185
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1 INTRODUCTION 37
1.1 OBJECTIVES OF THE STUDY 37
1.2 MARKET DEFINITION 37
1.2.1 INCLUSIONS & EXCLUSIONS 41
TABLE 1 INCLUSIONS & EXCLUSIONS FOR AUTOMOTIVE HUD MARKET 41
1.3 MARKET SCOPE 42
FIGURE 1 AUTOMOTIVE HUD MARKET: MARKET SEGMENTATION 42
1.3.1 YEARS CONSIDERED IN THE STUDY 42
1.4 LIMITATIONS 43
1.5 STAKEHOLDERS 43
1.6 SUMMARY OF CHANGES 44
FIGURE 2 MNM DOWNGRADES ITS FORECAST OF AUTOMOTIVE HUD MARKET 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 3 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN 45
FIGURE 4 RESEARCH METHODOLOGY MODEL 46
2.1.1 SECONDARY DATA 47
2.1.1.1 key secondary sources 47
2.1.1.2 Key secondary sources for market sizing 48
2.1.1.3 Key data from secondary sources 49
2.1.2 PRIMARY DATA 49
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS 50
2.1.2.1 Sampling techniques & data collection methods 50
2.1.2.2 Primary participants 51
2.2 MARKET SIZE ESTIMATION 51
2.2.1 BOTTOM-UP APPROACH 52
FIGURE 6 DETAILED ILLUSTRATION OF BOTTOM-UP APPROACH 53
FIGURE 7 GLOBAL AUTOMOTIVE HUD MARKET SIZE: BOTTOM-UP APPROACH 54
2.2.2 TOP-DOWN APPROACH 54
FIGURE 8 GLOBAL AUTOMOTIVE HUD MARKET SIZE: TOP-DOWN APPROACH 54
FIGURE 9 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN & METHODOLOGY 55
2.3 MARKET BREAKDOWN 56
FIGURE 10 AUTOMOTIVE HUD MARKET: DATA TRIANGULATION 56
2.4 FACTOR ANALYSIS 57
2.4.1 FACTORS CONSIDERED FOR MARKET FORECAST 58
TABLE 2 IMPACT OF VARIOUS FACTORS ON GROWTH OF AUTOMOTIVE HUD MARKET 58
2.5 ASSUMPTIONS 59
2.6 RISK ASSESSMENT & RANGES 60
TABLE 3 RISK ASSESSMENT & RANGES 60
3 EXECUTIVE SUMMARY 61
FIGURE 11 AUTOMOTIVE HUD: MARKET OUTLOOK 61
FIGURE 12 AUTOMOTIVE HUD MARKET: MARKET DYNAMICS 63
FIGURE 13 BY HUD TYPE, WINDSHIELD HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET BY 2027 64
FIGURE 14 BY PASSENGER CAR CLASS, LUXURY CARS SEGMENT ESTIMATED TO HOLD LARGEST SHARE IN AUTOMOTIVE HUD MARKET BY 2027 64
3.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET 65
TABLE 4 AUTOMOTIVE HUD MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIOS, 2018–2027 (USD MILLION) 65
FIGURE 15 LUXURY AUTOMOTIVE HUD MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIOS, 2018–2027 (USD MILLION) 65
4 PREMIUM INSIGHTS 67
4.1 ATTRACTIVE OPPORTUNITIES IN AUTOMOTIVE HUD MARKET 67
FIGURE 16 DEMAND FOR IMPROVED IN-VEHICLE EXPERIENCES AND CONNECTED CARS LIKELY TO BOOST MARKET GROWTH FROM 2022 TO 2027 67
4.2 AUTOMOTIVE HUD MARKET SHARE, BY REGION, 2022 (USD MILLION) 68
FIGURE 17 EUROPE ESTIMATED TO BE LARGEST AUTOMOTIVE HUD MARKET IN 2022 68
4.3 EUROPE AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE AND HUD TYPE 68
FIGURE 18 CONVENTIONAL HUD & WINDSHIELD HUD ESTIMATED TO DOMINATE EUROPEAN AUTOMOTIVE HUD MARKET BY 2027 68
4.4 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022 VS 2027 (USD MILLION) 69
FIGURE 19 WINDSHIELD HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 69
4.5 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE 69
FIGURE 20 CONVENTIONAL HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 69
4.6 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 70
FIGURE 21 2-D HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 70
4.7 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 70
FIGURE 22 PASSENGER CAR SEGMENT ESTIMATED TO HOLD LARGEST SIZE OF AUTOMOTIVE HUD MARKET IN 2022 70
4.8 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS 71
FIGURE 23 LUXURY CARS SEGMENT ESTIMATED TO HOLD LARGEST SIZE OF AUTOMOTIVE HUD MARKET IN 2022 71
4.9 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 71
FIGURE 24 OEM SEGMENT EXPECTED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 71
4.10 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 72
FIGURE 25 SEMI-AUTONOMOUS CARS SEGMENT ESTIMATED TO HOLD LARGEST SHARE OF AUTOMOTIVE HUD MARKET BY 2027 72
4.11 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 72
FIGURE 26 BEVS SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET BY 2027 72
5 MARKET OVERVIEW 73
5.1 INTRODUCTION 73
5.2 MARKET DYNAMICS 74
FIGURE 27 MARKET DYNAMIC: AUTOMOTIVE HUD MARKET 74
5.2.1 DRIVERS 74
5.2.1.1 Increasing awareness about passenger and vehicle safety 74
5.2.1.2 Demand for improvement of in-vehicle experience 75
FIGURE 28 HUD BENEFITS FOR END-USERS 75
FIGURE 29 CATEGORIES OF HUD DESIGNS 76
TABLE 5 APPLICATIONS THAT BENEFIT FROM HUD 76
5.2.1.3 Increasing demand for connected vehicles 76
5.2.1.4 High growth in luxury and high-end car segments, mainly in emerging markets 77
5.2.1.5 Integration of advanced technologies 77
5.2.2 RESTRAINTS 78
5.2.2.1 Requirement of greater space in automotive cockpit 78
5.2.2.2 Lack of luminance & brightness and high power consumption 78
5.2.3 OPPORTUNITIES 78
5.2.3.1 Increased demand for semi-autonomous and electric vehicles 78
5.2.3.2 Introduction of portable HUDs at lower prices in low and middle car segments 79
5.2.3.3 Development of comprehensive voice-operated head-up display systems 79
5.2.3.4 Increasing investment in automotive head-up displays 80
5.2.4 CHALLENGE 80
5.2.4.1 High cost of advanced head-up display systems 80
5.2.4.2 Required technological update 80
5.3 VALUE CHAIN ANALYSIS 81
FIGURE 30 VALUE CHAIN ANALYSIS: AUTOMOTIVE HUD MARKET 81
5.4 PORTER’S 5 FORCES ANALYSIS 82
TABLE 6 IMPACT OF PORTER'S FIVE FORCES ON AUTOMOTIVE HUD MARKET 82
FIGURE 31 HIGH THREAT OF NEW ENTRANTS OWING TO ADVANCEMENTS IN SUBSTITUTE TECHNOLOGY 83
5.4.1 INTENSITY OF COMPETITIVE RIVALRY 83
5.4.2 THREAT OF SUBSTITUTES 84
5.4.3 BARGAINING POWER OF BUYERS 84
5.4.4 BARGAINING POWER OF SUPPLIERS 84
5.4.5 THREAT OF NEW ENTRANTS 84
5.5 SUPPLY CHAIN ANALYSIS 85
FIGURE 32 AUTOMOTIVE HUD MARKET: SUPPLY CHAIN ANALYSIS 85
5.6 ECOSYSTEM ANALYSIS 86
TABLE 7 ROLE OF COMPANIES IN AUTOMOTIVE HUD MARKET ECOSYSTEM 86
5.7 TRADE ANALYSIS 87
TABLE 8 IMPORT DATA FOR HS CODE 852691, BY COUNTRY,
2016–2020 (USD THOUSAND) 87
TABLE 9 EXPORT DATA FOR HS CODE 8708, BY COUNTRY,
2016–2020 (USD THOUSAND) 88
5.8 PATENT ANALYSIS 89
TABLE 10 PATENT ANALYSIS: AUTOMOTIVE HUD MARKET 89
5.9 CASE STUDIES 90
5.9.1 AFTERMARKET HEAD-UP DISPLAY (HUD) DEVICES BY NAVDY 90
5.9.2 COMPACT HUD SYSTEM FOR AUTOMOTIVE INDUSTRY BY VISTEON 90
5.9.3 CP INDUSTRIES HUD GLASS TESTING 90
5.9.4 EMERGING TECHNOLOGIES TO DEVELOP AND EVALUATE IN-VEHICLE INTELLIGENT SYSTEMS (INFOTAINMENT AR HUD) 90
5.10 REGULATION/STANDARDS FOR HUD 91
5.11 PRICING ANALYSIS 91
FIGURE 33 PRICING ANALYSIS: AUTOMOTIVE HUD MARKET (US DOLLARS) 92
5.12 AUTOMOTIVE HUD MARKET SCENARIO 92
5.12.1 MOST LIKELY SCENARIO 92
TABLE 11 AUTOMOTIVE HUD MARKET: MOST LIKELY SCENARIO, BY REGION,
2022–2027 (USD MILLION) 92
5.12.2 OPTIMISTIC SCENARIO 93
TABLE 12 AUTOMOTIVE HUD MARKET: OPTIMISTIC SCENARIO, BY REGION,
2022–2027 (USD MILLION) 93
5.12.3 PESSIMISTIC SCENARIO 93
TABLE 13 AUTOMOTIVE HUD MARKET: PESSIMISTIC SCENARIO, BY REGION,
2022–2027 (USD MILLION) 93
5.13 TECHNOLOGICAL OVERVIEW 94
5.13.1 INTRODUCTION 94
FIGURE 34 HEAD-UP DISPLAY (HUD) EVOLUTION 94
5.13.2 CURRENT SENSORS TECHNOLOGIES USED IN HEAD-UP DISPLAY 95
5.13.2.1 Radar 95
5.13.2.2 LiDAR 95
5.13.2.3 Image sensors 95
5.13.3 TECHNOLOGICAL ADVANCEMENT IN NEAR FUTURE 95
5.13.4 ADOPTION OF CONNECTED VEHICLE 96
5.14 EMERGING TRENDS 96
5.14.1 MOTORCYCLE WINDSHIELD HUD 96
5.14.2 MOTORCYCLE HELMET HUD 97
6 COVID-19 IMPACT 98
6.1 COVID-19 HEALTH ASSESSMENT 98
FIGURE 35 COVID-19: GLOBAL PROPAGATION 98
FIGURE 36 COVID-19 PROPAGATION: SELECT COUNTRIES 99
6.2 COVID-19 ECONOMIC ASSESSMENT 100
FIGURE 37 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 100
6.2.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 101
FIGURE 38 CRITERIA IMPACTING GLOBAL ECONOMY 101
FIGURE 39 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 102
6.3 AUTOMOTIVE HUD MARKET: COVID-19 IMPACT 103
6.3.1 IMPACT ON AUTOMOTIVE CHIP PRODUCTION 103
6.3.2 IMPACT ON VEHICLE SALES 103
6.3.3 IMPACT ON GLOBAL AUTOMOTIVE HUD MARKET 104
7 AUTOMOTIVE HUD MARKET, BY HUD TYPE 105
7.1 INTRODUCTION 106
7.1.1 RESEARCH METHODOLOGY 106
7.1.2 KEY INDUSTRY INSIGHTS 107
FIGURE 40 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022 VS 2027 (USD MILLION) 107
TABLE 14 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2021 (‘000 UNITS) 107
TABLE 15 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022–2027 (‘000 UNITS) 108
TABLE 16 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2021 (USD MILLION) 108
TABLE 17 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022–2027 (USD MILLION) 108
7.2 COMBINER HUD 108
7.2.1 VOLUME GROWTH OF COMBINER HUD IN MID-SEGMENT CARS IN ASIA PACIFIC EXPECTED TO DRIVE MARKET 109
TABLE 18 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 109
TABLE 19 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 109
TABLE 20 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 109
TABLE 21 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 110
7.3 WINDSHIELD HUD 110
7.3.1 EUROPE ACCOUNTED FOR LARGEST MARKET SHARE IN 2022 111
TABLE 22 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 111
TABLE 23 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 111
TABLE 24 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 111
TABLE 25 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 112
8 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE 113
8.1 INTRODUCTION 114
8.1.1 RESEARCH METHODOLOGY 114
FIGURE 41 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022 VS. 2027 (USD MILLION) 115
TABLE 26 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2021 (‘000 UNITS) 115
TABLE 27 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2022–2027 (‘000 UNITS) 115
TABLE 28 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 115
TABLE 29 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 116
8.2 CONVENTIONAL HUD 116
8.2.1 ASIA PACIFIC ESTIMATED TO LEAD CONVENTIONAL HUD MARKET BY 2027 116
TABLE 30 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION
2018–2021 (‘000 UNITS) 116
TABLE 31 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 117
TABLE 32 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 117
TABLE 33 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 117
8.3 AUGMENTED REALITY-BASED HUD (AR HUD) 118
8.3.1 EUROPE PROJECTED TO LEAD AR HUD MARKET 118
TABLE 34 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2018–2021 (‘000 UNITS) 118
TABLE 35 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2022–2027 (‘000 UNITS) 118
TABLE 36 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2018–2021 (USD MILLION) 119
TABLE 37 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2022–2027 (USD MILLION) 119
8.4 KEY INDUSTRY INSIGHTS 120
9 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS 121
9.1 INTRODUCTION 122
9.1.1 RESEARCH METHODOLOGY 122
9.1.2 KEY INDUSTRY INSIGHTS 123
FIGURE 42 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2022 VS. 2027 (USD MILLION) 123
TABLE 38 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2018–2021 (‘000 UNITS) 123
TABLE 39 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2022–2027 (‘000 UNITS) 124
TABLE 40 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2018–2021 (USD MILLION) 124
TABLE 41 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2022–2027 (USD MILLION) 124
9.2 ECONOMIC CARS 125
9.2.1 INEXPENSIVE HUD SOLUTIONS TO DRIVE ECONOMIC CARS SEGMENT 125
TABLE 42 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 125
TABLE 43 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 125
TABLE 44 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2028–2022 (USD MILLION) 125
TABLE 45 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 126
9.3 MID-SEGMENT CARS 126
9.3.1 INCREASING ADOPTION OF HUDS IN MID-SEGMENT VEHICLES TO BE MAJOR GROWTH DRIVER 127
TABLE 46 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 127
TABLE 47 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 127
TABLE 48 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 127
TABLE 49 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 128
9.4 LUXURY CARS 128
9.4.1 RISING DEMAND FOR CONNECTIVITY SERVICES TO FUEL LUXURY CARS SEGMENT 128
TABLE 50 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 128
TABLE 51 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2021–2030 (‘000 UNITS) 129
TABLE 52 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 129
TABLE 53 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 129
10 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 130
10.1 INTRODUCTION 131
10.1.1 RESEARCH METHODOLOGY 131
10.1.2 KEY INDUSTRY INSIGHTS 131
FIGURE 43 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022 VS. 2027 (‘000 UNITS) 132
TABLE 54 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2018–2021 (‘000 UNITS) 132
TABLE 55 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2022–2027 (‘000 UNITS) 132
10.2 2-D HUD 133
10.2.1 HIGH ADOPTION OF COMBINER HUDS WILL PROPEL 2-D HUD MARKET IN ASIA PACIFIC 133
TABLE 56 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 133
TABLE 57 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 133
10.3 3-D HUD 133
10.3.1 HIGH PRODUCTION OF LUXURY VEHICLES WILL PROVIDE LEVERAGE FOR GROWTH OF 3-D HUD SEGMENT IN EUROPE 134
TABLE 58 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 134
TABLE 59 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 134
11 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 135
11.1 INTRODUCTION 136
11.1.1 RESEARCH METHODOLOGY 137
11.1.2 KEY INDUSTRY INSIGHTS 137
TABLE 60 RECENT AND ONGOING DEMONSTRATION AND TESTING OF CONNECTED AUTONOMOUS VEHICLES BY KEY COMPANIES 138
TABLE 61 ECONOMIC IMPACT OF CONNECTED AND AUTONOMOUS VEHICLES AND ITS BREAKDOWN 139
FIGURE 44 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2022 VS. 2027 (USD MILLION) 139
TABLE 62 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2018–2021 (‘000 UNITS) 140
TABLE 63 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2022–2027 (‘000 UNITS) 140
TABLE 64 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2018–2021 (USD MILLION) 140
TABLE 65 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2022–2027 (USD MILLION) 140
11.2 SEMI-AUTONOMOUS CARS 141
11.2.1 LEVEL 1 (L1) 141
11.2.2 LEVEL 2 (L2) 142
11.2.3 LEVEL 3 (L3) 142
TABLE 66 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 142
TABLE 67 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 143
TABLE 68 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, REGION,
2018–2021 (USD MILLION) 143
TABLE 69 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 143
11.3 AUTONOMOUS CARS 144
TABLE 70 FEW POPULAR AUTONOMOUS VEHICLES FROM COMPANIES ACROSS WORLD 144
TABLE 71 EXPECTED TECHNOLOGY VS. CURRENT TECHNOLOGY READINESS LEVEL OF AUTONOMOUS VEHICLE 145
11.3.1 LEVEL 4 (L4) 145
11.3.2 LEVEL 5 (L5) 146
11.3.3 EUROPE AND NORTH AMERICA WILL PLAY KEY ROLE IN DEVELOPMENT OF AUTONOMOUS CARS 146
TABLE 72 AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 146
TABLE 73 AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 147
11.4 NON-AUTONOMOUS CARS 147
TABLE 74 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 147
TABLE 75 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 148
TABLE 76 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, REGION,
2018–2021 (USD MILLION) 148
TABLE 77 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 148
12 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 149
12.1 INTRODUCTION 150
12.1.1 RESEARCH METHODOLOGY 150
12.1.2 KEY INDUSTRY INSIGHTS 150
FIGURE 45 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (USD MILLION) 151
TABLE 78 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (‘000 UNITS) 151
TABLE 79 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (‘000 UNITS) 151
TABLE 80 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (USD MILLION) 152
TABLE 81 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (USD MILLION) 152
12.2 PASSENGER CARS 152
12.2.1 ASIA PACIFIC PROJECTED TO HOLD LARGEST SHARE IN PASSENGER CARS SEGMENT BY 2027 153
TABLE 82 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 153
TABLE 83 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 153
TABLE 84 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 153
TABLE 85 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 154
12.3 COMMERCIAL VEHICLES 154
12.3.1 LIGHT COMMERCIAL VEHICLES (LCVS) 155
12.3.1.1 North America estimated to have largest market share 155
TABLE 86 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 155
TABLE 87 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 155
TABLE 88 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (USD MILLION) 155
TABLE 89 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (USD MILLION) 156
12.3.2 HEAVY COMMERCIAL VEHICLES (HCVS) 156
12.3.2.1 High vibration and heat are major challenges for growth of automotive HUD market in HCVs segment 156
TABLE 90 HEAVY COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 156
TABLE 91 HEAVY COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET,
BY REGION, 2022–2027 (USD MILLION) 157
13 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 158
13.1 INTRODUCTION 159
13.1.1 RESEARCH METHODOLOGY 159
13.1.2 KEY PRIMARY INSIGHTS 160
FIGURE 46 KEY PRIMARY INSIGHTS 160
FIGURE 47 AUTOMOTIVE HUD MARKET, BY EV TYPE, 2022 VS 2027 (USD MILLION) 160
TABLE 92 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2018–2021 (‘000 UNITS) 160
TABLE 93 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2022–2027 (‘000 UNITS) 161
TABLE 94 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2018–2021 (USD MILLION) 161
TABLE 95 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2022–2027 (USD MILLION) 161
13.2 BATTERY ELECTRIC VEHICLES (BEVS) 162
13.3 FUEL CELL ELECTRIC VEHICLES (FCEVS) 162
13.4 HYBRID ELECTRIC VEHICLES (HEVS) 163
13.5 PLUG-IN HYBRID ELECTRIC VEHICLES (PHEVS) 163
14 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 164
14.1 INTRODUCTION 165
14.1.1 RESEARCH METHODOLOGY 166
14.1.2 KEY INDUSTRY INSIGHTS 166
FIGURE 48 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,
2022 VS. 2027 (USD MILLION) 167
TABLE 96 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,
2018–2021 (USD MILLION) 167
TABLE 97 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,
2022–2027 (USD MILLION) 167
14.2 OE MARKET 168
14.2.1 OEM’S INITIATIVES TO OFFER ADVANCED HUD SOLUTIONS TO DRIVE THE SEGMENT 168
TABLE 98 OE MARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 168
TABLE 99 OE MARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2020–2025 (USD MILLION) 168
14.3 AFTERMARKET 169
14.3.1 LOW-COST AFTERMARKET HUD SOLUTIONS TO DRIVE THE SEGMENT 169
TABLE 100 AFTERMARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 169
TABLE 101 AFTERMARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2020–2025 (USD MILLION) 169
15 AUTOMOTIVE HUD MARKET, BY REGION 170
15.1 INTRODUCTION 170
FIGURE 49 AUTOMOTIVE HUD MARKET, BY REGION, 2022 171
FIGURE 50 AUTOMOTIVE HUD MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 171
TABLE 102 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (’000 UNITS) 172
TABLE 103 AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 172
TABLE 104 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (USD MILLION) 172
TABLE 105 AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (USD MILLION) 172
15.2 ASIA PACIFIC 173
FIGURE 51 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 174
TABLE 106 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (’000 UNITS) 174
TABLE 107 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (‘000 UNITS) 175
TABLE 108 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (USD MILLION) 175
TABLE 109 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (USD MILLION) 175
TABLE 110 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (’000 UNITS) 176
TABLE 111 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (‘000 UNITS) 176
TABLE 112 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (USD MILLION) 176
TABLE 113 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (USD MILLION) 176
TABLE 114 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2018–2021 (’000 UNITS) 176
TABLE 115 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022–2027(‘000 UNITS) 177
TABLE 116 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (’000 UNITS) 177
TABLE 117 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (‘000 UNITS) 177
TABLE 118 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (USD MILLION) 177
TABLE 119 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027(USD MILLION) 178
TABLE 120 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 178
TABLE 121 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE ,
2022–2027 (‘000 UNITS) 178
TABLE 122 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 178
TABLE 123 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 179
15.2.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN ASIA PACIFIC 179
15.2.2 CHINA 180
15.2.2.1 China vehicle production data 180
TABLE 124 CHINA: VEHICLE PRODUCTION DATA (UNITS) 180
15.2.2.2 Higher automotive production in China is driving automotive HUD market 180
TABLE 125 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 180
TABLE 126 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027(’000 UNITS) 181
TABLE 127 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 181
TABLE 128 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 181
15.2.3 INDIA 182
15.2.3.1 India vehicle production data 182
TABLE 129 INDIA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 182
15.2.3.2 Rise in foreign investment due to improved FDI policies expected to foster Indian automotive market in coming years 182
TABLE 130 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 182
TABLE 131 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 183
TABLE 132 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 183
TABLE 133 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 183
15.2.4 JAPAN 184
15.2.4.1 Japan vehicle production data 184
TABLE 134 JAPAN: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 184
15.2.4.2 Presence of leading HUD manufacturers expected to propel Japanese automotive HUD market 184
TABLE 135 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 184
TABLE 136 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 185
TABLE 137 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 185
TABLE 138 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 185
15.2.5 SOUTH KOREA 186
15.2.5.1 South Korea vehicle production data 186
TABLE 139 SOUTH KOREA: VEHICLE PRODUCTION DATA, 2018-2021(‘000 UNITS) 186
15.2.5.2 Increasing adoption of HUDs by South Korean OEMs such as Hyundai and KIA expected to drive market 187
TABLE 140 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 187
TABLE 141 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 187
TABLE 142 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 187
TABLE 143 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 188
15.2.6 THAILAND 188
15.2.6.1 Thailand vehicle production data 188
TABLE 144 THAILAND VEHICLE PRODUCTION, 2018-2021 (UNITS) 188
15.2.6.2 Favorable government tax policies to encourage foreign investments will drive market 189
TABLE 145 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 189
TABLE 146 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 189
TABLE 147 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 189
TABLE 148 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 190
15.2.7 REST OF ASIA PACIFIC 190
15.2.7.1 HUD expected to be widely available in luxury segment in Rest of Asia Pacific 191
TABLE 149 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 191
TABLE 150 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (‘000 UNITS) 191
TABLE 151 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD THOUSAND) 191
TABLE 152 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 192
15.3 EUROPE 192
FIGURE 52 EUROPE: AUTOMOTIVE HUD MARKET SNAPSHOT 193
TABLE 153 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (’000 UNITS) 194
TABLE 154 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (‘000 UNITS) 194
TABLE 155 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (USD MILLION) 195
TABLE 156 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (USD MILLION) 195
TABLE 157 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (’000 UNITS) 195
TABLE 158 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (‘000 UNITS) 196
TABLE 159 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (USD MILLION) 196
TABLE 160 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (USD MILLION) 196
TABLE 161 EUROPE: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2018–2021 (’000 UNITS) 196
TABLE 162 EUROPE: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022–2027 (‘000 UNITS) 197
TABLE 163 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (’000 UNITS) 197
TABLE 164 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (‘000 UNITS) 197
TABLE 165 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (USD MILLION) 197
TABLE 166 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (USD MILLION) 198
TABLE 167 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 198
TABLE 168 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (‘000 UNITS) 198
TABLE 169 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 198
TABLE 170 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 199
15.3.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN EUROPE 199
15.3.2 FRANCE 199
15.3.2.1 France vehicle production data 200
TABLE 171 FRANCE: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 200
15.3.2.2 High presence of luxury car manufacturers expected to drive market 200
TABLE 172 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021(’000 UNITS) 200
TABLE 173 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 200
TABLE 174 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 200
TABLE 175 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 201
15.3.3 GERMANY 201
15.3.3.1 Germany vehicle production data 202
TABLE 176 GERMANY: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 202
15.3.3.2 Germany is home to leading car manufacturers and HUD manufacturers 202
TABLE 177 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 202
TABLE 178 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 202
TABLE 179 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 202
TABLE 180 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 203
15.3.4 RUSSIA 203
15.3.4.1 Russia vehicle production data 203
TABLE 181 RUSSIA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 203
15.3.4.2 Luxury car segment holds largest market share in Russia 204
TABLE 182 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 204
TABLE 183 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 204
TABLE 184 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 204
TABLE 185 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 204
15.3.5 SPAIN 205
15.3.5.1 Spain vehicle production data 205
TABLE 186 SPAIN: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 205
15.3.5.2 Mid-segment projected to have highest growth rate 205
TABLE 187 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 205
TABLE 188 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 206
TABLE 189 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 206
TABLE 190 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 206
15.3.6 UK 207
15.3.6.1 UK vehicle production data 207
TABLE 191 UK: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 207
15.3.6.2 High demand for luxury and high-end cars expected to drive market 207
TABLE 192 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (’000 UNITS) 207
TABLE 193 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027(’000 UNITS) 208
TABLE 194 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 208
TABLE 195 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 208
15.3.7 REST OF EUROPE 209
15.3.7.1 High demand for advanced features will propel automotive HUD market in Rest of Europe 209
TABLE 196 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 209
TABLE 197 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 209
TABLE 198 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 209
TABLE 199 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 210
15.4 NORTH AMERICA 210
FIGURE 53 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 211
TABLE 200 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (’000 UNITS) 211
TABLE 201 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (‘000 UNITS) 212
TABLE 202 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (USD MILLION) 212
TABLE 203 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (USD MILLION) 212
TABLE 204 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (’000 UNITS) 212
TABLE 205 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (‘000 UNITS) 213
TABLE 206 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (USD MILLION) 213
TABLE 207 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (USD MILLION) 213
TABLE 208 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2018–2021 (’000 UNITS) 213
TABLE 209 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022–2027 (‘000 UNITS) 214
TABLE 210 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (’000 UNITS) 214
TABLE 211 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (‘000 UNITS) 214
TABLE 212 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (USD MILLION) 214
TABLE 213 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027(USD MILLION) 215
TABLE 214 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 215
TABLE 215 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (‘000 UNITS) 215
TABLE 216 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 216
TABLE 217 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 216
15.4.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN NORTH AMERICA 216
15.4.2 CANADA 217
15.4.2.1 Canada vehicle production data 217
TABLE 218 CANADA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 217
15.4.2.2 LCVs projected to be fastest-growing segment 217
TABLE 219 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 217
TABLE 220 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 217
TABLE 221 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 218
TABLE 222 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 218
1 INTRODUCTION 37
1.1 OBJECTIVES OF THE STUDY 37
1.2 MARKET DEFINITION 37
1.2.1 INCLUSIONS & EXCLUSIONS 41
TABLE 1 INCLUSIONS & EXCLUSIONS FOR AUTOMOTIVE HUD MARKET 41
1.3 MARKET SCOPE 42
FIGURE 1 AUTOMOTIVE HUD MARKET: MARKET SEGMENTATION 42
1.3.1 YEARS CONSIDERED IN THE STUDY 42
1.4 LIMITATIONS 43
1.5 STAKEHOLDERS 43
1.6 SUMMARY OF CHANGES 44
FIGURE 2 MNM DOWNGRADES ITS FORECAST OF AUTOMOTIVE HUD MARKET 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 3 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN 45
FIGURE 4 RESEARCH METHODOLOGY MODEL 46
2.1.1 SECONDARY DATA 47
2.1.1.1 key secondary sources 47
2.1.1.2 Key secondary sources for market sizing 48
2.1.1.3 Key data from secondary sources 49
2.1.2 PRIMARY DATA 49
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS 50
2.1.2.1 Sampling techniques & data collection methods 50
2.1.2.2 Primary participants 51
2.2 MARKET SIZE ESTIMATION 51
2.2.1 BOTTOM-UP APPROACH 52
FIGURE 6 DETAILED ILLUSTRATION OF BOTTOM-UP APPROACH 53
FIGURE 7 GLOBAL AUTOMOTIVE HUD MARKET SIZE: BOTTOM-UP APPROACH 54
2.2.2 TOP-DOWN APPROACH 54
FIGURE 8 GLOBAL AUTOMOTIVE HUD MARKET SIZE: TOP-DOWN APPROACH 54
FIGURE 9 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN & METHODOLOGY 55
2.3 MARKET BREAKDOWN 56
FIGURE 10 AUTOMOTIVE HUD MARKET: DATA TRIANGULATION 56
2.4 FACTOR ANALYSIS 57
2.4.1 FACTORS CONSIDERED FOR MARKET FORECAST 58
TABLE 2 IMPACT OF VARIOUS FACTORS ON GROWTH OF AUTOMOTIVE HUD MARKET 58
2.5 ASSUMPTIONS 59
2.6 RISK ASSESSMENT & RANGES 60
TABLE 3 RISK ASSESSMENT & RANGES 60
3 EXECUTIVE SUMMARY 61
FIGURE 11 AUTOMOTIVE HUD: MARKET OUTLOOK 61
FIGURE 12 AUTOMOTIVE HUD MARKET: MARKET DYNAMICS 63
FIGURE 13 BY HUD TYPE, WINDSHIELD HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET BY 2027 64
FIGURE 14 BY PASSENGER CAR CLASS, LUXURY CARS SEGMENT ESTIMATED TO HOLD LARGEST SHARE IN AUTOMOTIVE HUD MARKET BY 2027 64
3.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET 65
TABLE 4 AUTOMOTIVE HUD MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIOS, 2018–2027 (USD MILLION) 65
FIGURE 15 LUXURY AUTOMOTIVE HUD MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIOS, 2018–2027 (USD MILLION) 65
4 PREMIUM INSIGHTS 67
4.1 ATTRACTIVE OPPORTUNITIES IN AUTOMOTIVE HUD MARKET 67
FIGURE 16 DEMAND FOR IMPROVED IN-VEHICLE EXPERIENCES AND CONNECTED CARS LIKELY TO BOOST MARKET GROWTH FROM 2022 TO 2027 67
4.2 AUTOMOTIVE HUD MARKET SHARE, BY REGION, 2022 (USD MILLION) 68
FIGURE 17 EUROPE ESTIMATED TO BE LARGEST AUTOMOTIVE HUD MARKET IN 2022 68
4.3 EUROPE AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE AND HUD TYPE 68
FIGURE 18 CONVENTIONAL HUD & WINDSHIELD HUD ESTIMATED TO DOMINATE EUROPEAN AUTOMOTIVE HUD MARKET BY 2027 68
4.4 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022 VS 2027 (USD MILLION) 69
FIGURE 19 WINDSHIELD HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 69
4.5 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE 69
FIGURE 20 CONVENTIONAL HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 69
4.6 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 70
FIGURE 21 2-D HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 70
4.7 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 70
FIGURE 22 PASSENGER CAR SEGMENT ESTIMATED TO HOLD LARGEST SIZE OF AUTOMOTIVE HUD MARKET IN 2022 70
4.8 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS 71
FIGURE 23 LUXURY CARS SEGMENT ESTIMATED TO HOLD LARGEST SIZE OF AUTOMOTIVE HUD MARKET IN 2022 71
4.9 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 71
FIGURE 24 OEM SEGMENT EXPECTED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 71
4.10 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 72
FIGURE 25 SEMI-AUTONOMOUS CARS SEGMENT ESTIMATED TO HOLD LARGEST SHARE OF AUTOMOTIVE HUD MARKET BY 2027 72
4.11 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 72
FIGURE 26 BEVS SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET BY 2027 72
5 MARKET OVERVIEW 73
5.1 INTRODUCTION 73
5.2 MARKET DYNAMICS 74
FIGURE 27 MARKET DYNAMIC: AUTOMOTIVE HUD MARKET 74
5.2.1 DRIVERS 74
5.2.1.1 Increasing awareness about passenger and vehicle safety 74
5.2.1.2 Demand for improvement of in-vehicle experience 75
FIGURE 28 HUD BENEFITS FOR END-USERS 75
FIGURE 29 CATEGORIES OF HUD DESIGNS 76
TABLE 5 APPLICATIONS THAT BENEFIT FROM HUD 76
5.2.1.3 Increasing demand for connected vehicles 76
5.2.1.4 High growth in luxury and high-end car segments, mainly in emerging markets 77
5.2.1.5 Integration of advanced technologies 77
5.2.2 RESTRAINTS 78
5.2.2.1 Requirement of greater space in automotive cockpit 78
5.2.2.2 Lack of luminance & brightness and high power consumption 78
5.2.3 OPPORTUNITIES 78
5.2.3.1 Increased demand for semi-autonomous and electric vehicles 78
5.2.3.2 Introduction of portable HUDs at lower prices in low and middle car segments 79
5.2.3.3 Development of comprehensive voice-operated head-up display systems 79
5.2.3.4 Increasing investment in automotive head-up displays 80
5.2.4 CHALLENGE 80
5.2.4.1 High cost of advanced head-up display systems 80
5.2.4.2 Required technological update 80
5.3 VALUE CHAIN ANALYSIS 81
FIGURE 30 VALUE CHAIN ANALYSIS: AUTOMOTIVE HUD MARKET 81
5.4 PORTER’S 5 FORCES ANALYSIS 82
TABLE 6 IMPACT OF PORTER'S FIVE FORCES ON AUTOMOTIVE HUD MARKET 82
FIGURE 31 HIGH THREAT OF NEW ENTRANTS OWING TO ADVANCEMENTS IN SUBSTITUTE TECHNOLOGY 83
5.4.1 INTENSITY OF COMPETITIVE RIVALRY 83
5.4.2 THREAT OF SUBSTITUTES 84
5.4.3 BARGAINING POWER OF BUYERS 84
5.4.4 BARGAINING POWER OF SUPPLIERS 84
5.4.5 THREAT OF NEW ENTRANTS 84
5.5 SUPPLY CHAIN ANALYSIS 85
FIGURE 32 AUTOMOTIVE HUD MARKET: SUPPLY CHAIN ANALYSIS 85
5.6 ECOSYSTEM ANALYSIS 86
TABLE 7 ROLE OF COMPANIES IN AUTOMOTIVE HUD MARKET ECOSYSTEM 86
5.7 TRADE ANALYSIS 87
TABLE 8 IMPORT DATA FOR HS CODE 852691, BY COUNTRY,
2016–2020 (USD THOUSAND) 87
TABLE 9 EXPORT DATA FOR HS CODE 8708, BY COUNTRY,
2016–2020 (USD THOUSAND) 88
5.8 PATENT ANALYSIS 89
TABLE 10 PATENT ANALYSIS: AUTOMOTIVE HUD MARKET 89
5.9 CASE STUDIES 90
5.9.1 AFTERMARKET HEAD-UP DISPLAY (HUD) DEVICES BY NAVDY 90
5.9.2 COMPACT HUD SYSTEM FOR AUTOMOTIVE INDUSTRY BY VISTEON 90
5.9.3 CP INDUSTRIES HUD GLASS TESTING 90
5.9.4 EMERGING TECHNOLOGIES TO DEVELOP AND EVALUATE IN-VEHICLE INTELLIGENT SYSTEMS (INFOTAINMENT AR HUD) 90
5.10 REGULATION/STANDARDS FOR HUD 91
5.11 PRICING ANALYSIS 91
FIGURE 33 PRICING ANALYSIS: AUTOMOTIVE HUD MARKET (US DOLLARS) 92
5.12 AUTOMOTIVE HUD MARKET SCENARIO 92
5.12.1 MOST LIKELY SCENARIO 92
TABLE 11 AUTOMOTIVE HUD MARKET: MOST LIKELY SCENARIO, BY REGION,
2022–2027 (USD MILLION) 92
5.12.2 OPTIMISTIC SCENARIO 93
TABLE 12 AUTOMOTIVE HUD MARKET: OPTIMISTIC SCENARIO, BY REGION,
2022–2027 (USD MILLION) 93
5.12.3 PESSIMISTIC SCENARIO 93
TABLE 13 AUTOMOTIVE HUD MARKET: PESSIMISTIC SCENARIO, BY REGION,
2022–2027 (USD MILLION) 93
5.13 TECHNOLOGICAL OVERVIEW 94
5.13.1 INTRODUCTION 94
FIGURE 34 HEAD-UP DISPLAY (HUD) EVOLUTION 94
5.13.2 CURRENT SENSORS TECHNOLOGIES USED IN HEAD-UP DISPLAY 95
5.13.2.1 Radar 95
5.13.2.2 LiDAR 95
5.13.2.3 Image sensors 95
5.13.3 TECHNOLOGICAL ADVANCEMENT IN NEAR FUTURE 95
5.13.4 ADOPTION OF CONNECTED VEHICLE 96
5.14 EMERGING TRENDS 96
5.14.1 MOTORCYCLE WINDSHIELD HUD 96
5.14.2 MOTORCYCLE HELMET HUD 97
6 COVID-19 IMPACT 98
6.1 COVID-19 HEALTH ASSESSMENT 98
FIGURE 35 COVID-19: GLOBAL PROPAGATION 98
FIGURE 36 COVID-19 PROPAGATION: SELECT COUNTRIES 99
6.2 COVID-19 ECONOMIC ASSESSMENT 100
FIGURE 37 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 100
6.2.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 101
FIGURE 38 CRITERIA IMPACTING GLOBAL ECONOMY 101
FIGURE 39 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 102
6.3 AUTOMOTIVE HUD MARKET: COVID-19 IMPACT 103
6.3.1 IMPACT ON AUTOMOTIVE CHIP PRODUCTION 103
6.3.2 IMPACT ON VEHICLE SALES 103
6.3.3 IMPACT ON GLOBAL AUTOMOTIVE HUD MARKET 104
7 AUTOMOTIVE HUD MARKET, BY HUD TYPE 105
7.1 INTRODUCTION 106
7.1.1 RESEARCH METHODOLOGY 106
7.1.2 KEY INDUSTRY INSIGHTS 107
FIGURE 40 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022 VS 2027 (USD MILLION) 107
TABLE 14 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2021 (‘000 UNITS) 107
TABLE 15 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022–2027 (‘000 UNITS) 108
TABLE 16 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2021 (USD MILLION) 108
TABLE 17 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022–2027 (USD MILLION) 108
7.2 COMBINER HUD 108
7.2.1 VOLUME GROWTH OF COMBINER HUD IN MID-SEGMENT CARS IN ASIA PACIFIC EXPECTED TO DRIVE MARKET 109
TABLE 18 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 109
TABLE 19 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 109
TABLE 20 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 109
TABLE 21 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 110
7.3 WINDSHIELD HUD 110
7.3.1 EUROPE ACCOUNTED FOR LARGEST MARKET SHARE IN 2022 111
TABLE 22 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 111
TABLE 23 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 111
TABLE 24 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 111
TABLE 25 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 112
8 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE 113
8.1 INTRODUCTION 114
8.1.1 RESEARCH METHODOLOGY 114
FIGURE 41 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022 VS. 2027 (USD MILLION) 115
TABLE 26 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2021 (‘000 UNITS) 115
TABLE 27 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2022–2027 (‘000 UNITS) 115
TABLE 28 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 115
TABLE 29 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 116
8.2 CONVENTIONAL HUD 116
8.2.1 ASIA PACIFIC ESTIMATED TO LEAD CONVENTIONAL HUD MARKET BY 2027 116
TABLE 30 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION
2018–2021 (‘000 UNITS) 116
TABLE 31 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 117
TABLE 32 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 117
TABLE 33 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 117
8.3 AUGMENTED REALITY-BASED HUD (AR HUD) 118
8.3.1 EUROPE PROJECTED TO LEAD AR HUD MARKET 118
TABLE 34 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2018–2021 (‘000 UNITS) 118
TABLE 35 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2022–2027 (‘000 UNITS) 118
TABLE 36 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2018–2021 (USD MILLION) 119
TABLE 37 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,
BY REGION, 2022–2027 (USD MILLION) 119
8.4 KEY INDUSTRY INSIGHTS 120
9 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS 121
9.1 INTRODUCTION 122
9.1.1 RESEARCH METHODOLOGY 122
9.1.2 KEY INDUSTRY INSIGHTS 123
FIGURE 42 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2022 VS. 2027 (USD MILLION) 123
TABLE 38 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2018–2021 (‘000 UNITS) 123
TABLE 39 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2022–2027 (‘000 UNITS) 124
TABLE 40 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2018–2021 (USD MILLION) 124
TABLE 41 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,
2022–2027 (USD MILLION) 124
9.2 ECONOMIC CARS 125
9.2.1 INEXPENSIVE HUD SOLUTIONS TO DRIVE ECONOMIC CARS SEGMENT 125
TABLE 42 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 125
TABLE 43 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 125
TABLE 44 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2028–2022 (USD MILLION) 125
TABLE 45 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 126
9.3 MID-SEGMENT CARS 126
9.3.1 INCREASING ADOPTION OF HUDS IN MID-SEGMENT VEHICLES TO BE MAJOR GROWTH DRIVER 127
TABLE 46 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 127
TABLE 47 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 127
TABLE 48 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 127
TABLE 49 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 128
9.4 LUXURY CARS 128
9.4.1 RISING DEMAND FOR CONNECTIVITY SERVICES TO FUEL LUXURY CARS SEGMENT 128
TABLE 50 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 128
TABLE 51 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2021–2030 (‘000 UNITS) 129
TABLE 52 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 129
TABLE 53 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 129
10 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 130
10.1 INTRODUCTION 131
10.1.1 RESEARCH METHODOLOGY 131
10.1.2 KEY INDUSTRY INSIGHTS 131
FIGURE 43 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022 VS. 2027 (‘000 UNITS) 132
TABLE 54 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2018–2021 (‘000 UNITS) 132
TABLE 55 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2022–2027 (‘000 UNITS) 132
10.2 2-D HUD 133
10.2.1 HIGH ADOPTION OF COMBINER HUDS WILL PROPEL 2-D HUD MARKET IN ASIA PACIFIC 133
TABLE 56 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 133
TABLE 57 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 133
10.3 3-D HUD 133
10.3.1 HIGH PRODUCTION OF LUXURY VEHICLES WILL PROVIDE LEVERAGE FOR GROWTH OF 3-D HUD SEGMENT IN EUROPE 134
TABLE 58 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 134
TABLE 59 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 134
11 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 135
11.1 INTRODUCTION 136
11.1.1 RESEARCH METHODOLOGY 137
11.1.2 KEY INDUSTRY INSIGHTS 137
TABLE 60 RECENT AND ONGOING DEMONSTRATION AND TESTING OF CONNECTED AUTONOMOUS VEHICLES BY KEY COMPANIES 138
TABLE 61 ECONOMIC IMPACT OF CONNECTED AND AUTONOMOUS VEHICLES AND ITS BREAKDOWN 139
FIGURE 44 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2022 VS. 2027 (USD MILLION) 139
TABLE 62 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2018–2021 (‘000 UNITS) 140
TABLE 63 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2022–2027 (‘000 UNITS) 140
TABLE 64 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2018–2021 (USD MILLION) 140
TABLE 65 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,
2022–2027 (USD MILLION) 140
11.2 SEMI-AUTONOMOUS CARS 141
11.2.1 LEVEL 1 (L1) 141
11.2.2 LEVEL 2 (L2) 142
11.2.3 LEVEL 3 (L3) 142
TABLE 66 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 142
TABLE 67 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 143
TABLE 68 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, REGION,
2018–2021 (USD MILLION) 143
TABLE 69 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 143
11.3 AUTONOMOUS CARS 144
TABLE 70 FEW POPULAR AUTONOMOUS VEHICLES FROM COMPANIES ACROSS WORLD 144
TABLE 71 EXPECTED TECHNOLOGY VS. CURRENT TECHNOLOGY READINESS LEVEL OF AUTONOMOUS VEHICLE 145
11.3.1 LEVEL 4 (L4) 145
11.3.2 LEVEL 5 (L5) 146
11.3.3 EUROPE AND NORTH AMERICA WILL PLAY KEY ROLE IN DEVELOPMENT OF AUTONOMOUS CARS 146
TABLE 72 AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 146
TABLE 73 AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 147
11.4 NON-AUTONOMOUS CARS 147
TABLE 74 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 147
TABLE 75 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 148
TABLE 76 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, REGION,
2018–2021 (USD MILLION) 148
TABLE 77 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 148
12 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 149
12.1 INTRODUCTION 150
12.1.1 RESEARCH METHODOLOGY 150
12.1.2 KEY INDUSTRY INSIGHTS 150
FIGURE 45 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (USD MILLION) 151
TABLE 78 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (‘000 UNITS) 151
TABLE 79 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (‘000 UNITS) 151
TABLE 80 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (USD MILLION) 152
TABLE 81 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (USD MILLION) 152
12.2 PASSENGER CARS 152
12.2.1 ASIA PACIFIC PROJECTED TO HOLD LARGEST SHARE IN PASSENGER CARS SEGMENT BY 2027 153
TABLE 82 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (‘000 UNITS) 153
TABLE 83 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (‘000 UNITS) 153
TABLE 84 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 153
TABLE 85 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,
2022–2027 (USD MILLION) 154
12.3 COMMERCIAL VEHICLES 154
12.3.1 LIGHT COMMERCIAL VEHICLES (LCVS) 155
12.3.1.1 North America estimated to have largest market share 155
TABLE 86 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 155
TABLE 87 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 155
TABLE 88 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (USD MILLION) 155
TABLE 89 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (USD MILLION) 156
12.3.2 HEAVY COMMERCIAL VEHICLES (HCVS) 156
12.3.2.1 High vibration and heat are major challenges for growth of automotive HUD market in HCVs segment 156
TABLE 90 HEAVY COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 156
TABLE 91 HEAVY COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET,
BY REGION, 2022–2027 (USD MILLION) 157
13 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 158
13.1 INTRODUCTION 159
13.1.1 RESEARCH METHODOLOGY 159
13.1.2 KEY PRIMARY INSIGHTS 160
FIGURE 46 KEY PRIMARY INSIGHTS 160
FIGURE 47 AUTOMOTIVE HUD MARKET, BY EV TYPE, 2022 VS 2027 (USD MILLION) 160
TABLE 92 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2018–2021 (‘000 UNITS) 160
TABLE 93 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2022–2027 (‘000 UNITS) 161
TABLE 94 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2018–2021 (USD MILLION) 161
TABLE 95 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,
2022–2027 (USD MILLION) 161
13.2 BATTERY ELECTRIC VEHICLES (BEVS) 162
13.3 FUEL CELL ELECTRIC VEHICLES (FCEVS) 162
13.4 HYBRID ELECTRIC VEHICLES (HEVS) 163
13.5 PLUG-IN HYBRID ELECTRIC VEHICLES (PHEVS) 163
14 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 164
14.1 INTRODUCTION 165
14.1.1 RESEARCH METHODOLOGY 166
14.1.2 KEY INDUSTRY INSIGHTS 166
FIGURE 48 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,
2022 VS. 2027 (USD MILLION) 167
TABLE 96 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,
2018–2021 (USD MILLION) 167
TABLE 97 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,
2022–2027 (USD MILLION) 167
14.2 OE MARKET 168
14.2.1 OEM’S INITIATIVES TO OFFER ADVANCED HUD SOLUTIONS TO DRIVE THE SEGMENT 168
TABLE 98 OE MARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 168
TABLE 99 OE MARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2020–2025 (USD MILLION) 168
14.3 AFTERMARKET 169
14.3.1 LOW-COST AFTERMARKET HUD SOLUTIONS TO DRIVE THE SEGMENT 169
TABLE 100 AFTERMARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2018–2021 (USD MILLION) 169
TABLE 101 AFTERMARKET: AUTOMOTIVE HUD MARKET, BY REGION,
2020–2025 (USD MILLION) 169
15 AUTOMOTIVE HUD MARKET, BY REGION 170
15.1 INTRODUCTION 170
FIGURE 49 AUTOMOTIVE HUD MARKET, BY REGION, 2022 171
FIGURE 50 AUTOMOTIVE HUD MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 171
TABLE 102 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (’000 UNITS) 172
TABLE 103 AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 172
TABLE 104 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (USD MILLION) 172
TABLE 105 AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (USD MILLION) 172
15.2 ASIA PACIFIC 173
FIGURE 51 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 174
TABLE 106 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (’000 UNITS) 174
TABLE 107 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (‘000 UNITS) 175
TABLE 108 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (USD MILLION) 175
TABLE 109 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (USD MILLION) 175
TABLE 110 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (’000 UNITS) 176
TABLE 111 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (‘000 UNITS) 176
TABLE 112 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (USD MILLION) 176
TABLE 113 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (USD MILLION) 176
TABLE 114 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2018–2021 (’000 UNITS) 176
TABLE 115 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022–2027(‘000 UNITS) 177
TABLE 116 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (’000 UNITS) 177
TABLE 117 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (‘000 UNITS) 177
TABLE 118 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (USD MILLION) 177
TABLE 119 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027(USD MILLION) 178
TABLE 120 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 178
TABLE 121 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE ,
2022–2027 (‘000 UNITS) 178
TABLE 122 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 178
TABLE 123 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 179
15.2.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN ASIA PACIFIC 179
15.2.2 CHINA 180
15.2.2.1 China vehicle production data 180
TABLE 124 CHINA: VEHICLE PRODUCTION DATA (UNITS) 180
15.2.2.2 Higher automotive production in China is driving automotive HUD market 180
TABLE 125 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 180
TABLE 126 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027(’000 UNITS) 181
TABLE 127 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 181
TABLE 128 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 181
15.2.3 INDIA 182
15.2.3.1 India vehicle production data 182
TABLE 129 INDIA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 182
15.2.3.2 Rise in foreign investment due to improved FDI policies expected to foster Indian automotive market in coming years 182
TABLE 130 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 182
TABLE 131 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 183
TABLE 132 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 183
TABLE 133 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 183
15.2.4 JAPAN 184
15.2.4.1 Japan vehicle production data 184
TABLE 134 JAPAN: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 184
15.2.4.2 Presence of leading HUD manufacturers expected to propel Japanese automotive HUD market 184
TABLE 135 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 184
TABLE 136 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 185
TABLE 137 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 185
TABLE 138 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 185
15.2.5 SOUTH KOREA 186
15.2.5.1 South Korea vehicle production data 186
TABLE 139 SOUTH KOREA: VEHICLE PRODUCTION DATA, 2018-2021(‘000 UNITS) 186
15.2.5.2 Increasing adoption of HUDs by South Korean OEMs such as Hyundai and KIA expected to drive market 187
TABLE 140 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 187
TABLE 141 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 187
TABLE 142 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 187
TABLE 143 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 188
15.2.6 THAILAND 188
15.2.6.1 Thailand vehicle production data 188
TABLE 144 THAILAND VEHICLE PRODUCTION, 2018-2021 (UNITS) 188
15.2.6.2 Favorable government tax policies to encourage foreign investments will drive market 189
TABLE 145 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 189
TABLE 146 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 189
TABLE 147 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 189
TABLE 148 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 190
15.2.7 REST OF ASIA PACIFIC 190
15.2.7.1 HUD expected to be widely available in luxury segment in Rest of Asia Pacific 191
TABLE 149 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 191
TABLE 150 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (‘000 UNITS) 191
TABLE 151 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD THOUSAND) 191
TABLE 152 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 192
15.3 EUROPE 192
FIGURE 52 EUROPE: AUTOMOTIVE HUD MARKET SNAPSHOT 193
TABLE 153 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (’000 UNITS) 194
TABLE 154 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (‘000 UNITS) 194
TABLE 155 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (USD MILLION) 195
TABLE 156 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (USD MILLION) 195
TABLE 157 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (’000 UNITS) 195
TABLE 158 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (‘000 UNITS) 196
TABLE 159 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (USD MILLION) 196
TABLE 160 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (USD MILLION) 196
TABLE 161 EUROPE: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2018–2021 (’000 UNITS) 196
TABLE 162 EUROPE: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022–2027 (‘000 UNITS) 197
TABLE 163 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (’000 UNITS) 197
TABLE 164 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (‘000 UNITS) 197
TABLE 165 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (USD MILLION) 197
TABLE 166 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (USD MILLION) 198
TABLE 167 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 198
TABLE 168 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (‘000 UNITS) 198
TABLE 169 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 198
TABLE 170 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 199
15.3.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN EUROPE 199
15.3.2 FRANCE 199
15.3.2.1 France vehicle production data 200
TABLE 171 FRANCE: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 200
15.3.2.2 High presence of luxury car manufacturers expected to drive market 200
TABLE 172 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021(’000 UNITS) 200
TABLE 173 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 200
TABLE 174 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 200
TABLE 175 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 201
15.3.3 GERMANY 201
15.3.3.1 Germany vehicle production data 202
TABLE 176 GERMANY: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 202
15.3.3.2 Germany is home to leading car manufacturers and HUD manufacturers 202
TABLE 177 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 202
TABLE 178 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 202
TABLE 179 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 202
TABLE 180 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 203
15.3.4 RUSSIA 203
15.3.4.1 Russia vehicle production data 203
TABLE 181 RUSSIA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 203
15.3.4.2 Luxury car segment holds largest market share in Russia 204
TABLE 182 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 204
TABLE 183 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 204
TABLE 184 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 204
TABLE 185 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 204
15.3.5 SPAIN 205
15.3.5.1 Spain vehicle production data 205
TABLE 186 SPAIN: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 205
15.3.5.2 Mid-segment projected to have highest growth rate 205
TABLE 187 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 205
TABLE 188 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 206
TABLE 189 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 206
TABLE 190 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 206
15.3.6 UK 207
15.3.6.1 UK vehicle production data 207
TABLE 191 UK: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 207
15.3.6.2 High demand for luxury and high-end cars expected to drive market 207
TABLE 192 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (’000 UNITS) 207
TABLE 193 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027(’000 UNITS) 208
TABLE 194 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 208
TABLE 195 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 208
15.3.7 REST OF EUROPE 209
15.3.7.1 High demand for advanced features will propel automotive HUD market in Rest of Europe 209
TABLE 196 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 209
TABLE 197 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 209
TABLE 198 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 209
TABLE 199 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 210
15.4 NORTH AMERICA 210
FIGURE 53 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 211
TABLE 200 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (’000 UNITS) 211
TABLE 201 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (‘000 UNITS) 212
TABLE 202 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2018–2021 (USD MILLION) 212
TABLE 203 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2022–2027 (USD MILLION) 212
TABLE 204 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (’000 UNITS) 212
TABLE 205 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (‘000 UNITS) 213
TABLE 206 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2018–2021 (USD MILLION) 213
TABLE 207 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,
2022–2027 (USD MILLION) 213
TABLE 208 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2018–2021 (’000 UNITS) 213
TABLE 209 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2022–2027 (‘000 UNITS) 214
TABLE 210 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (’000 UNITS) 214
TABLE 211 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027 (‘000 UNITS) 214
TABLE 212 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2018–2021 (USD MILLION) 214
TABLE 213 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,
2022–2027(USD MILLION) 215
TABLE 214 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (‘000 UNITS) 215
TABLE 215 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (‘000 UNITS) 215
TABLE 216 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 216
TABLE 217 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 216
15.4.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN NORTH AMERICA 216
15.4.2 CANADA 217
15.4.2.1 Canada vehicle production data 217
TABLE 218 CANADA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 217
15.4.2.2 LCVs projected to be fastest-growing segment 217
TABLE 219 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (’000 UNITS) 217
TABLE 220 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (’000 UNITS) 217
TABLE 221 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2018–2021 (USD MILLION) 218
TABLE 222 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,
2022–2027 (USD MILLION) 218
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