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Top Five Global Beauty Care Products Manufacturers: Performance, Strategies, and Competitive Analysis

The detailed analysis of each company offers a critical view into key strategic areas, including: company overview, benchmarking (financial & market), SWOT analysis, product positioning, marketing strategy and tactics, corporate strategy

Publisher:        Lucintel

# of Pages:        150+

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Publication Date:  June, 2013

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Table of Contents

1. Executive Summary
2. Market Definition and Scope
3. Market Opportunity   
4. Competitive Benchmarking (Financial and Market)
5. Company Profile
  • Company Overview          
  • Benchmarking (Financial & Market)
  • SWOT Analysis         
  • Product Positioning
  • Marketing Strategy and Tactics    
  • Corporate Strategy
List of Figures

Chapter 3. Market Opportunity
Figure 3.1: Supply beauty care products Industry
Figure 3.2: Global beauty care products Industry annual trend 2006-2011 (US $B)
Figure 3.3: Global beauty care products Industry regional trend 2006-2011 (US $B)
Figure 3.4: Global beauty care products Industry regional trend 2006-2011 (%)
Figure 3.5: Global beauty care products Industry segment trend 2006-2011 (US $B)
Figure 3.6: Global beauty care products Industry segment trend 2006-2011 (%)
Figure 3.7: Global beauty care products Industry opportunity by region
Figure 3.8: Global beauty care products Industry opportunity by segment

Chapter 4.Competitive Benchmarking (Financial and Market)
Figure 4.1: top five global beauty care products manufacturers – financial benchmarking
Figure 4.2: Global beauty care products manufacturers gross profit and net profit analysis – 2011
Figure 4.3: Financial analysis – growth leadership quadrant (2011)
Figure 4.4: Market share of top players 2006
Figure 4.5: Market share of top players 2011
Figure 4.6: 2006 Market share analysis
Figure 4.7: 2011 Market share analysis
Figure 4.8: Global market share analysis 2011
Figure 4.9: Global market fragmentation 2011  
Figure 4.10: Market value North America (US $B)
Figure 4.11: Market value Europe (US $B)
Figure 4.12: Market value Asia Pacific (US $B)
Figure 4.13: Market value ROW (US $B)
Figure 4.14: Regional revenue evaluation 2011 (US $M)
Figure 4.15: Regional revenue evaluation 2011 (%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad - top five major players

Chapter 5. Company Profile of Avon Products Inc
Figure 5.1: Avon Products Inc.’s revenue by business structure 2011
Figure 5.2: Lucintel Triad –Avon Products Inc
Figure 5.3: Financial benchmarking. Avon Products Inc against top three and top five industry players’ average
Figure 5.4: Financial benchmarking of Avon Products Inc. against Top Five best
Figure 5.5: Global industry revenue trend Vs Avon Products Inc (2007-2011) in US $B
Figure 5.6: Global market share trend for Avon Products Inc (2007-2011) in (%)
Figure 5.7: North American industry revenue trend Vs Avon Products Inc 2007-2011 in (US $B)
Figure 5.8: European industry revenue trend Vs Avon Products Inc 2007-2011 in (US $B)
Figure 5.9:  APAC industry revenue trend Vs Avon Products Inc 2007-2011 in (US $B)
Figure 5.10: ROW industry revenue trend Vs Avon Products Inc 2007-2011 in (US $B)
Figure 5.11: North American market share trend Vs. Avon Products Inc 2007-2011 in (%)
Figure 5.12: European market share trend Vs Avon Products Inc 2007-2011 in (%)
Figure 5.13: APAC market share trend Vs Nexans SA Inc. 2007-2011 in (%)
Figure 5.14: ROW market share trend Vs Nexans SA Inc. 2007-2011 in (%)
Figure 5.15: Avon Products Inc trend in R&D expenses 2007-2011 in (%)
Figure 5.16: Avon Products Inc tremd R&D expenses percentage of total sales in (US $B)
Figure 5.17: Comparison of Avon Products Inc R&D expenditure vs top three & top five players average 2011
Figure 5.18: Avon Products Inc productivity 2007-2011 (US $M)
Figure 5.19: Avon Products Inc fixed asset value 2007-2011 (US $M)
Figure 5.20: Strategic execution

Chapter 6. Company Profile of L’Oreal S.A.                                                  
Figure 6.1: L’Oreal S.A. revenue by business structure 2011
Figure 6.2: Lucintel triad - L’Oreal S.A.
Figure 6.3: Financial benchmarking of L’Oreal S.A. against top three and top five industry players’ average
Figure 6.4: Financial benchmarking of L’Oreal S.A. against Top five best
Figure 6.5: Global industry revenue trend Vs L’Oreal S.A. (2007-2011) in (US $B)
Figure 6.6: Global market share trend for L’Oreal S.A. (2007-2011) in (%)
Figure 6.7: North American industry revenue trend Vs. L’Oreal S.A. 2007-2011 in (US $B)
Figure 6.8: European industry revenue trend Vs L’Oreal S.A. 2007-2011 in (US $B)
Figure 6.9: APAC industry revenue trend Vs L’Oreal S.A. 2007-2011 in (US $B)
Figure 6.10: ROW industry revenue trend Vs L’Oreal S.A. 2007-2011 in (US $B)
Figure 6.11: North American market share trend Vs L’Oreal S.A. 2007-2011 in (%)
Figure 6.12: European market share trend Vs L’Oreal S.A. 2007-2011 in (%)
Figure 6.13: APAC market share trend Vs L’Oreal S.A. 2007-2011 in (%)
Figure 6.14: ROW market share trend Vs L’Oreal S.A. 2007-2011 in (%)
Figure 6.15: L’Oreal S.A. trend in R&D expenses 2007-2011 in US $B
Figure 6.16: L’Oreal S.A. trend in R&D expenses percentage of total sales (%)
Figure 6.17: Comparison of L’Oreal S.A.  R&D expenditure vs top three & top five players average 2011
Figure 6.18: L’Oreal S.A. productivity 2007-2011 in (US $M)
Figure 6.19: L’Oreal S.A. fixed asset value 2007-2011 in (US $M)
Figure 6.20: Strategic execution

Chapter 7. Company Profile of The Estee Lauder Companies Inc.           
Figure 7.1: The Estee Lauder Companies Inc. revenue by business structure 2011
Figure 7.2: Lucintel triad –The Estee Lauder Companies Inc.
Figure 7.3: Financial benchmarking of The Estee Lauder Companies Inc. against top three and top five industry players’ average
Figure 7.4: Financial benchmarking of The Estee Lauder Companies Inc. against Top five best
Figure 7.5: Global industry revenue trend Vs The Estee Lauder Companies Inc. (2007-2011) in (US $B)
Figure 7.6: Global market share trend for The Estee Lauder Companies Inc.  (2007-2011) in (%)
Figure 7.7: North American industry revenue trend Vs The Estee Lauder Companies Inc. (2007-2011) in (US $B)
Figure 7.8: European industry revenue trend Vs The Estee Lauder Companies Inc. (2007-2011) in (US $B)
Figure 7.9: APAC industry revenue trend Vs The Estee Lauder Companies Inc. (2007-2011) in (US $B)
Figure 7.10: ROW industry revenue trend Vs The Estee Lauder Companies Inc. (2007-2011) in (US $B)
Figure 7.11: North American market share trend Vs The Estee Lauder Companies Inc. (2007-2011) in (%)
Figure 7.12: European market share trend Vs The Estee Lauder Companies Inc. (2007-2011) in (%)
Figure 7.13: APAC market share trend Vs The Estee Lauder Companies Inc. (2007-2011) in (%)
Figure 7.14: ROW market share trend Vs The Estee Lauder Companies Inc. (2007-2011) in (%)
Figure 7.15: The Estee Lauder Companies Inc. trend in R&D expenses 2007-2011 in US $B
Figure 7.16: The Estee Lauder Companies Inc. trend in R&D expenses percentage of     total sales (%)
Figure 7.17: Comparison of The Estee Lauder Companies Inc. R&D expenditure vs top three & top five players average 2011
Figure 7.18: The Estee Lauder Companies Inc. productivity 2007-2011 in (US $M)
Figure 7.19: Prysmian SPA fixed asset value 2007-2011 in (US $M)
Figure 7.20: Strategic execution

Chapter 8. Company Profile of  Procter & Gamble                 
Figure 8.1: Procter & Gamble revenue by business structure 2011
Figure 8.2: Lucintel triad –Procter & Gamble
Figure 8.3: Financial benchmarking of Procter & Gamble against top three and top five industry players’ average
Figure 8.4: Financial benchmarking of Procter & Gamble against Top five best
Figure 8.5: Global industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.6: Global market share trend for Procter & Gamble (2007-2011) in (%)
Figure 8.7: North American industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.8: European industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.9: APAC industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.10: ROW industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.11: North American market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.12: European market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.13: APAC market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.14: ROW market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.15: Procter & Gamble trend in R&D expenses 2007-2011 in US $B
Figure 8.16: Procter & Gamble trend in R&D expenses percentage of total sales (%)
Figure 8.17: Comparison of Procter & Gamble R&D expenditure vs top three & top five players average 2011
Figure 8.18: Procter & Gamble productivity 2007-2011 in (US $M)
Figure 8.19: Procter & Gamble fixed asset value 2007-2011 in (US $M)
Figure 8.20: Strategic execution

Chapter 9. Company Profile of Unilever PLC    
Figure 9.1: Unilever PLC revenue by business structure 2011
Figure 9.2: Lucintel triad –Unilever PLC
Figure 9.3: Financial benchmarking of Unilever PLC against top three and top five industry players’ average
Figure 9.4: Financial benchmarking of Unilever PLC against Top five best
Figure 9.5: Global industry revenue trend Vs Unilever PLC (2007-2011) in (US $B)
Figure 9.6: Global market share trend for Unilever PLC (2007-2011) in (%)
Figure 9.7: North American industry revenue trend Vs Unilever PLC (2007-2011) in (US $B)
Figure 9.8: European industry revenue trend Vs Unilever PLC (2007-2011) in (US $B)
Figure 9.9: APAC industry revenue trend Vs Unilever PLC (2007-2011) in (US $B)
Figure 9.10: ROW industry revenue trend Vs Unilever PLC (2007-2011) in (US $B)
Figure 9.11: North American market share trend Vs Unilever PLC (2007-2011) in (%)
Figure 9.12: European market share trend Vs (Unilever PLC 2007-2011) in (%)
Figure 9.13: APAC market share trend Vs Unilever PLC (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs Unilever PLC (2007-2011) in (%)
Figure 9.15: Unilever PLC trend in R&D expenses 2007-2011 in US $B
Figure 9.16: Unilever PLC trend in R&D expenses percentage of total sales
Figure 9.17: Comparison of Unilever PLC R&D expenditure vs top three & top five players average 2011
Figure 9.18: Unilever PLC productivity 2007-2011 in (US $M)
Figure 9.19: Unilever PLC fixed asset value 2007-2011 in (US $M)
Figure 9.20: Strategic execution

List of Tables

Chapter 3. Market Opportunity
             Table 3.1: Industry parameters of global beauty care products industry
Table 3.2: Relative market attractiveness by region
Table 3.3: Regional revenue growth rate
Table 3.4: Segment revenue growth rate

Chapter 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top five global beauty care products manufacturers
Table 4.2: Key financial parameters for top five global beauty care products manufacturers
Table 4.3: Regional revenue (US $B)
Table 4.4: Regional revenue (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad - Top five major players

Chapter 5. Company Profile of Avon Products Inc.                                     
Table 5.1:  Market served –Avon Products Inc.                                     
Table 5.2:  Lucintel triad –. Avon Products Inc.                                     
Table 5.3:  Financial Benchmarking of Avon Products Inc. against best and against Top three and Top five industry players’ average
Table 5.4:  Strategic execution – product positioning by segment
Table 5.5:  Strategic execution – perceived customer value / quality
Table 5.6:  Strategic execution – promotion / communications
Table 5.7:  Strategic execution – product distribution by region

Chapter 6. Company Profile of L’Oreal S.A.                                                  
Table 6.1: Market served –L’Oreal S.A.                                                                                              
Table 6.2: Lucintel triad –L’Oreal S.A.                                                                                              
Table 6.3: Financial benchmarking of L’Oreal S.A. against best and against Top three and Top five industry players average
Table 6.4: Strategic execution – product positioning by segment
Table 6.5: Strategic execution – perceived customer value / quality
Table 6.6: Strategic execution – promotion / communications
Table 6.7: Strategic execution – product distribution by region

Chapter 7. Company Profile of The Estee Lauder Companies Inc.           
Table 7.1: Market served – Prysmian SPA
Table 7.2: Lucintel triad –The Estee Lauder Companies Inc.           
Table 7.3: Financial benchmarking of The Estee Lauder Companies Inc against best and against Top three and Top five industry players’ average
Table 7.4: Strategic execution – product positioning by segment
Table 7.5: Strategic execution – perceived customer value / quality
Table 7.6: Strategic execution – promotion / communications
Table 7.7: Strategic execution – product distribution by region

Chapter 8. Company Profile of Procter & Gamble                 
Table 8.1: Market served –Procter & Gamble                 
Table 8.2: Lucintel triad – Procter & Gamble                 
Table 8.3: Financial Benchmarking of Procter & Gamble against best and against Top three and top five industry players’ average
Table 8.4: Strategic execution – product positioning by segment
Table 8.5: Strategic execution – perceived customer value / quality
Table 8.6: Strategic execution – promotion / communications
Table 8.7: Strategic execution – product distribution by region

Chapter 9. Company Profile of Unilever PLC
Table 9.1: Markets Served –Unilever PLC
Table 9.2: Lucintel triad –Unilever PLC
Table 9.3: Financial Benchmarking of Unilever PLC against best and against Top three and top five industry players’ average
Table 9.4: Strategic execution – product positioning by segment
Table 9.5: Strategic execution – perceived customer value / quality
Table 9.6: Strategic execution – promotion / communications
Table 9.7: Strategic execution – product distribution by region

Myanmar Skin Care Products Market by Type (Cream, Lotion, and Others), Demographics (Male and Female), Age Group (Generation X, Millennial, and Genera...

Publisher:        Allied Market Research

# of Pages:        96

Rating: 

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Publication Date:  August, 2020

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CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key market benefits for stakeholders
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.CXO perspective

CHAPTER 3:MARKET LANDSCAPE

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pocket

3.3.Porter's five forces analysis

3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyer
3.3.3.Thereat of new entrants
3.3.4.Threat of substitute
3.3.5.Intensity of competitive rivalry

3.4.Market dynamics snapshot
3.5.Top influencers
3.6.Average duration of skin care products registration

3.6.1.Introduction

3.7.COVID-19 impact on Myanmar skin care products market
3.8.Competitive dashboard

CHAPTER 4:MYANMAR SKIN CARE PRODUCTS MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Cream

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Lotions

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

CHAPTER 5:MYANMAR SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS

5.1.Overview

5.1.1.Market size and forecast

5.2.Male

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Female

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

CHAPTER 6:MYANMAR SKIN CARE PRODUCTS MARKET, BY AGE GROUP

6.1.Overview

6.1.1.Market size and forecast

6.2.Generation X

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Millennial

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

6.4.Generation Z

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast

CHAPTER 7:MYANMAR SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL

7.1.Overview
7.2.Premium skin care products

7.2.1.Key market trends, growth factors, and opportunities

7.3.Non-premium skin care products

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast

7.4.Supermarket/hypermarket

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast
7.4.3.Premium

7.4.3.1.Market size and forecast

7.4.4.Non-premium

7.4.4.1.Market size and forecast

7.5.Specialty stores

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast
7.5.3.Premium

7.5.3.1.Market size and forecast

7.5.4.Non-premium

7.5.4.1.Market size and forecast

7.6.Department stores

7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast
7.6.3.Premium

7.6.3.1.Market size and forecast

7.6.4.Non-premium

7.6.4.1.Market size and forecast

7.7.Beauty salons

7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast
7.7.3.Premium

7.7.3.1.Market size and forecast

7.7.4.Non-premium

7.7.4.1.Market size and forecast

7.8.Pharma & drug stores

7.8.1.Key market trends, growth factors, and opportunities
7.8.2.Market size and forecast
7.8.3.Premium

7.8.3.1.Market size and forecast

7.8.4.Non-premium

7.8.4.1.Market size and forecast

7.9.Online sales channel

7.9.1.Key market trends, growth factors, and opportunities
7.9.2.Market size and forecast
7.9.3.Premium

7.9.3.1.Market size and forecast

7.9.4.Non-premium

7.9.4.1.Market size and forecast

Global Curling Irons Market Size study, by Product (Curling Tongs, Curling Wands), By Application (Residential, Commercial), By Distribution Channel (...

by Product (Curling Tongs, Curling Wands), By Application (Residential, Commercial), By Distribution Channel (Hypermarket/Supermarket, Online) and Regional

Publisher:        Bizwit Research & Consulting LLP

# of Pages:        200

Rating: 

1 User License $4,950

Publication Date:  October, 2020

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Chapter 1. Executive Summary 1.1. Market Snapshot 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion) 1.2.1. Curling Irons Market, by Region, 2018-2027 (USD Billion) 1.2.2. Curling Irons Market, by Product, 2018-2027 (USD Billion) 1.2.3. Curling Irons Market, by Application, 2018-2027 (USD Billion) 1.2.4. Curling Irons Market, by Distribution Channel, 2018-2027 (USD Billion) 1.3. Key Trends 1.4. Estimation Methodology 1.5. Research Assumption Chapter 2. Global Curling Irons Market Definition and Scope 2.1. Objective of the Study 2.2. Market Definition & Scope 2.2.1. Scope of the Study 2.2.2. Industry Evolution 2.3. Years Considered for the Study 2.4. Currency Conversion Rates Chapter 3. Global Curling Irons Market Dynamics 3.1. Curling Irons Market Impact Analysis (2018-2027) 3.1.1. Market Drivers 3.1.2. Market Challenges 3.1.3. Market Opportunities Chapter 4. Global Curling Irons Market Industry Analysis 4.1. Porter’s 5 Force Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027) 4.2. PEST Analysis 4.2.1. Political 4.2.2. Economical 4.2.3. Social 4.2.4. Technological 4.3. Investment Adoption Model 4.4. Analyst Recommendation & Conclusion Chapter 5. Global Curling Irons Market, by Product 5.1. Market Snapshot 5.2. Global Curling Irons Market by Product, Performance - Potential Analysis 5.3. Global Curling Irons Market Estimates & Forecasts by Product 2017-2027 (USD Billion) 5.4. Curling Irons Market, Sub Segment Analysis 5.4.1. Curling Tongs 5.4.2. Curling Wands 5.4.3. Others Chapter 6. Global Curling Irons Market, by Application 6.1. Market Snapshot 6.2. Global Curling Irons Market by Application, Performance - Potential Analysis 6.3. Global Curling Irons Market Estimates & Forecasts by Application 2017-2027 (USD Billion) 6.4. Curling Irons Market, Sub Segment Analysis 6.4.1. Residential 6.4.2. Commercial Chapter 7. Global Curling Irons Market, by Distribution Channel 7.1. Market Snapshot 7.2. Global Curling Irons Market by Distribution Channel, Performance - Potential Analysis 7.3. Global Curling Irons Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion) 7.4. Curling Irons Market, Sub Segment Analysis 7.4.1. Hypermarket/Supermarket 7.4.2. Convenience Stores 7.4.3. Online Chapter 8. Global Curling Irons Market, Regional Analysis 8.1. Curling Irons Market, Regional Market Snapshot 8.2. North America Curling Irons Market 8.2.1. U.S. Curling Irons Market 8.2.1.1. Product breakdown estimates & forecasts, 2017-2027 8.2.1.2. Application breakdown estimates & forecasts, 2017-2027 8.2.1.3. Distribution Channel breakdown estimates & forecasts, 2017-2027 8.2.2. Canada Curling Irons Market 8.3. Europe Curling Irons Market Snapshot 8.3.1. U.K. Curling Irons Market 8.3.2. Germany Curling Irons Market 8.3.3. France Curling Irons Market 8.3.4. Spain Curling Irons Market 8.3.5. Italy Curling Irons Market 8.3.6. Rest of Europe Curling Irons Market 8.4. Asia-Pacific Curling Irons Market Snapshot 8.4.1. China Curling Irons Market 8.4.2. India Curling Irons Market 8.4.3. Japan Curling Irons Market 8.4.4. Australia Curling Irons Market 8.4.5. South Korea Curling Irons Market 8.4.6. Rest of Asia Pacific Curling Irons Market 8.5. Latin America Curling Irons Market Snapshot 8.5.1. Brazil Curling Irons Market 8.5.2. Mexico Curling Irons Market 8.6. Rest of The World Curling Irons Market Chapter 9. Competitive Intelligence 9.1. Top Market Strategies 9.2. Company Profiles 9.2.1. Dehydrates Inc. 9.2.1.1. Key Information 9.2.1.2. Overview 9.2.1.3. Financial (Subject to Data Availability) 9.2.1.4. Product Summary 9.2.1.5. Recent Developments 9.2.2. DMH Ingredients, Inc. 9.2.3. Berrifine A 9.2.4. La Frubense, BCFoods, Inc. 9.2.5. Saraf Foods Pvt. Ltd. 9.2.6. B-B Products (Australia) Pty Ltd. 9.2.7. Nestle S.A. 9.2.8. FREEZE-DRY FOODS 9.2.9. HOWENIA ENTERPRISE CO., LTD. 9.2.10. BCFoods 9.2.11. Seawind Foods Chapter 10. Research Process 10.1. Research Process 10.1.1. Data Mining 10.1.2. Analysis 10.1.3. Market Estimation 10.1.4. Validation 10.1.5. Publishing 10.2. Research Attributes 10.3. Research Assumption