Comparison with Similar Reports

Kitchen Appliances Market by Product Type (Refrigerator, Cooking Appliance, Dishwasher, and Others), User Application (Commercial and Household), Fuel...

Publisher:        Allied Market Research

# of Pages:        245

Rating: 

1 User License $5,500

Publication Date:  March, 2020

Price:       $5,500 / User License




CHAPTER 1: INTRODUCTION

1.1 Report description
1.2 Key benefits for stakeholders
1.3 Key market segments
1.4 Research methodology

1.4.1 Primary research
1.4.2 Secondary research
1.4.3 Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1 Key findings

2.1.1 Top impacting factors

2.1.1.1 Increase in health concerns
2.1.1.2 Technological advancement
2.1.1.3 Rise in disposable income
2.1.1.4 Energy consumption
2.1.1.5 Availability of smart kitchen appliances and quality products at low cost
2.1.1.6 Smart Kitchen appliances
2.1.1.7 Quality products at lower cost

2.1.2 Top investment pockets

2.2 CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1 Market definition and scope
3.2 Peer/Parent Market Overview (2019–2020)
3.3 Key Forces Shaping Kitchen appliances market

3.3.1 Moderate bargaining power of suppliers
3.3.2 Moderate-to-high threat of new entrants
3.3.3 Moderate threat of substitutes
3.3.4 Moderate intensity of rivalry
3.3.5 Moderate bargaining power of buyers

3.5 Value Chain Analysis
3.8 Source: Primary and Secondary Research, AMR Analysis
3.9 Market dynamics

3.9.1 Drivers

3.9.1.1 Technological advancement
3.9.1.2 Rise in health concerns among the customers
3.9.1.3 Convenience factor help drive the demand

3.9.2 Restraints

3.9.2.1 Energy consumption

3.9.3 Opportunities

3.9.3.1 Use of smart kitchen appliance
3.9.3.2 Availability of quality product at affordable prices
3.9.3.3 Rise of social media marketing

CHAPTER 4: KITCHEN APPLIANCES MARKET, BY PRODUCT TYPE

4.1 Overview
4.2 Refrigerator

4.2.1 Key market trends, growth factors, and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis, by country

4.3 Cooking Appliances

4.3.1 Key market trends, growth factors, and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis, by country

4.4 Dishwasher

4.4.1 Key market trends, growth factors, and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis, by country

4.5 Others

4.5.1 Key market trends, growth factors, and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis, by country

CHAPTER 5: KITCHEN APPLIANCES MARKET, BY USER APPLICATION

5.1 Overview
5.2 Household

5.2.1 Key market trends, growth factors, and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis, by country

5.3 Commercial

5.3.1 Key market trends, growth factors, and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis, by country

CHAPTER 6: KITCHEN APPLIANCES MARKET, BY FUEL TYPE

6.1 Overview
6.2 Cooking gas

6.2.1 Key market trends, growth factors, and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis, by country

6.3 Electricity

6.3.1 Key market trends, growth factors, and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis, by country

6.4 Others

6.4.1 Key market trends, growth factors, and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis, by country

CHAPTER 7: KITCHEN APPLIANCES MARKET, BY PRODUCT STRUCTURE

7.1 Overview
7.2 Built-in

7.2.1 Key market trends, growth factors, and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis, by country

7.3 Free stand appliance

7.3.1 Key market trends, growth factors, and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis, by country

CHAPTER 8: KITCHEN APPLIANCES MARKET, BY DISTRIBUTION CHANNEL

8.1 Overview
8.2 Offline

8.2.1 Key market trends, growth factors, and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market analysis, by country

8.3 Online

8.3.1 Key market trends, growth factors, and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market analysis, by country

CHAPTER 9: KITCHEN APPLIANCES MARKET, BY REGION

9.1 Overview
9.2 North America

9.2.1 Key market trends, growth factors, and opportunities
9.2.2 Market size and forecast, by product type
9.2.3 Market size and forecast, by User application
9.2.4 Market size and forecast, by Fuel Type
9.2.5 Market size and forecast, by product structure
9.2.6 Market size and forecast, by distribution channel
9.2.7 Market analysis, by country

9.2.7.1 U.S.

9.2.7.1.1 Market size and forecast, by product type
9.2.7.1.2 Market size and forecast, by user application
9.2.7.1.3 Market size and forecast, by fuel type
9.2.7.1.4 Market size and forecast, by product structure
9.2.7.1.5 Market size and forecast, by distribution channel

9.2.7.2 Canada

9.2.7.2.1 Market size and forecast, by product type
9.2.7.2.2 Market size and forecast, by user application
9.2.7.2.3 Market size and forecast, by fuel type
9.2.7.2.4 Market size and forecast, by product structure
9.2.7.2.5 Market size and forecast, by distribution channel

9.2.7.3 Mexico

9.2.7.3.1 Market size and forecast, by product type
9.2.7.3.2 Market size and forecast, by user application
9.2.7.3.3 Market size and forecast, by fuel type
9.2.7.3.4 Market size and forecast, by product structure
9.2.7.3.5 Market size and forecast, by distribution channel

9.3 Europe

9.3.1 Key market trends, growth factors, and opportunities
9.3.2 Market size and forecast, by product type
9.3.3 Market size and forecast, by user application
9.3.4 Market size and forecast, by fuel type
9.3.5 Market size and forecast, by Product Structure
9.3.6 Market size and forecast, by Distribution channel
9.3.7 Market analysis, by country

9.3.7.1 Germany

9.3.7.1.1 Market size and forecast, by product type
9.3.7.1.2 Market size and forecast, by user application
9.3.7.1.3 Market size and forecast, by fuel type
9.3.7.1.4 Market size and forecast, by product structure
9.3.7.1.5 Market size and forecast, by distribution channel

9.3.7.2 France

9.3.7.2.1 Market size and forecast, by product type
9.3.7.2.2 Market size and forecast, by user application
9.3.7.2.3 Market size and forecast, by fuel type
9.3.7.2.4 Market size and forecast, by product structure
9.3.7.2.5 Market size and forecast, by distribution channel

9.3.7.3 UK

9.3.7.3.1 Market size and forecast, by product type
9.3.7.3.2 Market size and forecast, by user application
9.3.7.3.3 Market size and forecast, by fuel type
9.3.7.3.4 Market size and forecast, by product structure
9.3.7.3.5 Market size and forecast, by distribution channel


9.3.7.5 Italy

9.3.7.5.1 Market size and forecast, by product type
9.3.7.5.2 Market size and forecast, by user application
9.3.7.5.3 Market size and forecast, by fuel type
9.3.7.5.4 Market size and forecast, by product structure
9.3.7.5.5 Market size and forecast, by distribution channel

9.3.7.6 Spain

9.3.7.6.1 Market size and forecast, by product type
9.3.7.6.2 Market size and forecast, by user application
9.3.7.6.3 Market size and forecast, by fuel type
9.3.7.6.4 Market size and forecast, by product structure
9.3.7.6.5 Market size and forecast, by distribution channel

9.3.7.7 Rest of Europe

9.3.7.7.1 Market size and forecast, by product type
9.3.7.7.2 Market size and forecast, by user application
9.3.7.7.3 Market size and forecast, by fuel type
9.3.7.7.4 Market size and forecast, by product structure
9.3.7.7.5 Market size and forecast, by distribution channel

9.4 Asia-Pacific

9.4.1 Key market trends, growth factors, and opportunities
9.4.2 Market size and forecast, by product type
9.4.3 Market size and forecast, by user application
9.4.4 Market size and forecast, by fuel type
9.4.5 Market size and forecast, by product structure
9.4.6 Market size and forecast, by distribution channel
9.4.7 Market size and forecast, by country

9.4.7.1 China

9.4.7.1.1 Market size and forecast, by product type
9.4.7.1.2 Market size and forecast, by user application
9.4.7.1.3 Market size and forecast, by fuel type
9.4.7.1.4 Market size and forecast, by product structure
9.4.7.1.5 Market size and forecast, by distribution channel
9.4.7.1.6 Source: Primary & Secondary Research and AMR Analysis
9.4.7.1.7 Note: Total number may differ due to rounding off the decimal places.

9.4.7.2 India

9.4.7.2.1 Market size and forecast, by product type
9.4.7.2.2 Market size and forecast, by user application
9.4.7.2.3 Market size and forecast, by fuel type
9.4.7.2.4 Market size and forecast, by product structure
9.4.7.2.5 Market size and forecast, by distribution channel

9.4.7.3 Japan

9.4.7.3.1 Market size and forecast, by product type
9.4.7.3.2 Market size and forecast, by user application
9.4.7.3.3 Market size and forecast, by fuel type
9.4.7.3.4 Market size and forecast, by product structure
9.4.7.3.5 Market size and forecast, by distribution channel

9.4.7.4 Australia

9.4.7.4.1 Market size and forecast, by product type
9.4.7.4.2 Market size and forecast, by user application
9.4.7.4.3 Market size and forecast, by fuel type
9.4.7.4.4 Market size and forecast, by product structure
9.4.7.4.5 Market size and forecast, by distribution channel

9.4.7.5 New Zealand

9.4.7.5.1 Market size and forecast, by product type
9.4.7.5.2 Market size and forecast, by user application
9.4.7.5.3 Market size and forecast, by fuel type
9.4.7.5.4 Market size and forecast, by product structure
9.4.7.5.5 Market size and forecast, by distribution channel

9.4.7.6 Rest of Asia-Pacific

9.4.7.6.1 Market size and forecast, by product type
9.4.7.6.2 Market size and forecast, by user application
9.4.7.6.3 Market size and forecast, by fuel type
9.4.7.6.4 Market size and forecast, by product structure
9.4.7.6.5 Market size and forecast, by distribution channel

9.5 LAMEA

9.5.1 Key market trends, growth factors, and opportunities
9.5.2 Market size and forecast, by product type
9.5.3 Market size and forecast, by user application
9.5.4 Market size and forecast, by fuel type
9.5.5 Market size and forecast, by Distribution channel
9.5.6 Market size and forecast, by country

9.5.6.1 Latin America

9.5.6.1.1 Market size and forecast, by product type
9.5.6.1.2 Market size and forecast, by user application
9.5.6.1.3 Market size and forecast, by fuel type
9.5.6.1.4 Market size and forecast, by product structure
9.5.6.1.5 Market size and forecast, by distribution channel

9.5.6.2 Middle East

9.5.6.2.1 Market size and forecast, by product type
9.5.6.2.2 Market size and forecast, by user application
9.5.6.2.3 Market size and forecast, by fuel type
9.5.6.2.4 Market size and forecast, by product structure
9.5.6.2.5 Market size and forecast, by distribution channel

9.5.6.3 Africa

9.5.6.3.1 Market size and forecast, by product type
9.5.6.3.2 Market size and forecast, by user application
9.5.6.3.3 Market size and forecast, by fuel type
9.5.6.3.4 Market size and forecast, by product structure
9.5.6.3.5 Market size and forecast, by distribution channel

CHAPTER 10: COMPETITION LANDSCAPE

10.1 Top winning strategies
10.2 Key developments

10.2.1 Product launch
10.2.2 Acquisition
10.2.3 Partnership

CHAPTER 11: COMPANY PROFILES

11.1 Koninklijke Philips N.V.

11.1.1 Company overview
11.1.2 Key Executive
11.1.3 Company snapshot
11.1.4 Operating business segments
11.1.5 Product portfolio
11.1.6 R&D Expenditure
11.1.7 Business performance
11.1.8 Key strategic moves and developments

11.2 Panasonic Corporation

11.2.1 Company overview
11.2.2 Key Executive
11.2.3 Company snapshot
11.2.4 Operating business segments
11.2.5 Product portfolio
11.2.6 R&D Expenditure
11.2.7 Business performance
11.2.8 Key strategic moves and developments

11.3 AB Electrolux

11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 R&D Expenditure
11.3.6 Business performance
11.3.7 Key strategic moves and developments

11.4 Haier Electronics Group Co., Ltd.

11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 R&D Expenditure
11.4.6 Business performance
11.4.7 Key strategic moves and developments

11.5 LG Electronics

11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments

11.6 SAMSUNG ELECTRONICS CO. LTD.

11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments

11.7 Morphy Richards

11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Product portfolio
11.7.4 Key strategic moves and developments

11.8 Dacor Inc.

11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Product portfolio
11.8.4 Key strategic moves and developments

11.9 Robert Bosch GmbH

11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Product portfolio
11.9.4 Business performance
11.9.5 Key strategic moves and developments

11.10 Illinois Tool Works Inc. (ITW) (BONNET International)

11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance

Global Household Humidifier Market Size study, by Product (Portable and Whole-house), by Distribution Channel (Offline and Online) and Regional Foreca...

Publisher:        Bizwit Research & Consulting LLP

# of Pages:        200

Rating: 

1 User License $4,950

Publication Date:  October, 2020

Price:       $4,950 / User License




Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Household Humidifier Market, by Region, 2018-2027 (USD Billion)
1.2.2. Household Humidifier Market, by Product, 2018-2027 (USD Billion)
1.2.3. Household Humidifier Market, by Distribution Channel, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Household Humidifier Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Household Humidifier Market Dynamics
3.1. Household Humidifier Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Household Humidifier Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Household Humidifier Market, by Product
5.1. Market Snapshot
5.2. Global Household Humidifier Market by Product, Performance - Potential Analysis
5.3. Global Household Humidifier Market Estimates & Forecasts by Product 2017-2027 (USD Billion)
5.4. Household Humidifier Market, Sub Segment Analysis
5.4.1. Portable
5.4.2. Whole-house
Chapter 6. Global Household Humidifier Market, by Distribution Channel
6.1. Market Snapshot
6.2. Global Household Humidifier Market by Distribution Channel, Performance - Potential Analysis
6.3. Global Household Humidifier Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
6.4. Household Humidifier Market, Sub Segment Analysis
6.4.1. Offline
6.4.2. Online
Chapter 7. Global Household Humidifier Market, Regional Analysis
7.1. Household Humidifier Market, Regional Market Snapshot
7.2. North America Household Humidifier Market
7.2.1. U.S. Household Humidifier Market
7.2.1.1. Product breakdown estimates & forecasts, 2017-2027
7.2.1.2. Distribution Channel breakdown estimates & forecasts, 2017-2027
7.2.2. Canada Household Humidifier Market
7.3. Europe Household Humidifier Market Snapshot
7.3.1. U.K. Household Humidifier Market
7.3.2. Germany Household Humidifier Market
7.3.3. France Household Humidifier Market
7.3.4. Spain Household Humidifier Market
7.3.5. Italy Household Humidifier Market
7.3.6. Rest of Europe Household Humidifier Market
7.4. Asia-Pacific Household Humidifier Market Snapshot
7.4.1. China Household Humidifier Market
7.4.2. India Household Humidifier Market
7.4.3. Japan Household Humidifier Market
7.4.4. Australia Household Humidifier Market
7.4.5. South Korea Household Humidifier Market
7.4.6. Rest of Asia Pacific Household Humidifier Market
7.5. Latin America Household Humidifier Market Snapshot
7.5.1. Brazil Household Humidifier Market
7.5.2. Mexico Household Humidifier Market
7.6. Rest of The World Household Humidifier Market

Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. Company Profiles
8.2.1. Jarden Corporation
8.2.1.1. Key Information
8.2.1.2. Overview
8.2.1.3. Financial (Subject to Data Availability)
8.2.1.4. Product Summary
8.2.1.5. Recent Developments
8.2.2. Boneco AG (Air-O-Swiss)
8.2.3. Aprilaire
8.2.4. Crane - USA
8.2.5. Honeywell International Inc.
8.2.6. Essick Air Products, Inc.
8.2.7. Dyson Ltd
8.2.8. Hunter Home Comfort
8.2.9. Guardian Technologies
8.2.10. Venta Air Technologies, Inc.
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

Global Smartphones Market Size study, by Operating System (Android, iOS, Windows, Others), by Distribution Channel (OEM, Retailer, E-Commerce), by Pri...

Publisher:        Bizwit Research & Consulting LLP

# of Pages:        200

Rating: 

1 User License $

Publication Date:  October, 2020

Price:       $ / User License




Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Smartphones Market, by Region, 2018-2027 (USD Billion)
1.2.2. Smartphones Market, by Operating System, 2018-2027 (USD Billion)
1.2.3. Smartphones Market, by Distribution Channel, 2018-2027 (USD Billion)
1.2.4. Smartphones Market, by Price Range, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Smartphones Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Smartphones Market Dynamics
3.1. Smartphones Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Smartphones Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Smartphones Market, by Operating System
5.1. Market Snapshot
5.2. Global Smartphones Market by Operating System, Performance - Potential Analysis
5.3. Global Smartphones Market Estimates & Forecasts by Operating System 2017-2027 (USD Billion)
5.4. Smartphones Market, Sub Segment Analysis
5.4.1. Android
5.4.2. iOS
5.4.3. Windows
5.4.4. Others
Chapter 6. Global Smartphones Market, by Distribution Channel
6.1. Market Snapshot
6.2. Global Smartphones Market by Distribution Channel, Performance - Potential Analysis
6.3. Global Smartphones Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
6.4. Smartphones Market, Sub Segment Analysis
6.4.1. OEM
6.4.2. Retailer
6.4.3. E-Commerce
Chapter 7. Global Smartphones Market, by Price Range
7.1. Market Snapshot
7.2. Global Smartphones Market by Price Range - Potential Analysis
7.3. Global Smartphones Market Estimates & Forecasts by Price Range 2017-2027 (USD Billion)
7.4. Smartphones Market, Sub Segment Analysis
7.4.1. Premium segment
7.4.2. Mid-Range Phones
7.4.3. Budged Phones
Chapter 8. Global Smartphones Market, Regional Analysis
8.1. Smartphones Market, Regional Market Snapshot
8.2. North America Smartphones Market
8.2.1. U.S. Smartphones Market
8.2.1.1. Operating System breakdown estimates & forecasts, 2017-2027
8.2.1.2. Distribution Channel breakdown estimates & forecasts, 2017-2027
8.2.1.3. Price Range breakdown estimates & forecasts, 2017-2027
8.2.2. Canada Smartphones Market
8.3. Europe Smartphones Market Snapshot
8.3.1. U.K. Smartphones Market
8.3.2. Germany Smartphones Market
8.3.3. France Smartphones Market
8.3.4. Spain Smartphones Market
8.3.5. Italy Smartphones Market
8.3.6. Rest of Europe Smartphones Market
8.4. Asia-Pacific Smartphones Market Snapshot
8.4.1. China Smartphones Market
8.4.2. India Smartphones Market
8.4.3. Japan Smartphones Market
8.4.4. Australia Smartphones Market
8.4.5. South Korea Smartphones Market
8.4.6. Rest of Asia Pacific Smartphones Market
8.5. Latin America Smartphones Market Snapshot
8.5.1. Brazil Smartphones Market
8.5.2. Mexico Smartphones Market
8.6. Rest of The World Smartphones Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Samsung Electronics
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Huawei Technologies Co., Ltd.
9.2.3. Apple Inc.
9.2.4. Vivo Communication Technology Co. Ltd.
9.2.5. Xiaomi Corporation
9.2.6. Nokia Corporation
9.2.7. AsusTek Computer Inc.
9.2.8. Sony Corporation
9.2.9. Micromax Informatics Ltd.
9.2.10. HTC Corporation
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption